President of strategic online marketing and social media agency StringCan Interactive, Jay Feitlinger leverages over 10 years of digital strategy experience in Website Magazine’s November cover story.

In this article, Jay takes a deep dive into how companies can develop relationships with their fans and prospective customers, highlighting three critical steps to delivering a high return on investment. Jay advises that organizations develop a plan to effectively engage with people who “like” their page, be committed to creating engaging content and consistently measure performance to adjust their Facebook strategy for improved results.

"If there is one hot topic our readers want to know about today, it's social networking. More specifically, it is Facebook and how to make money using it. Jay's deep understanding of the platform combined with a proven strategic digital expertise generated a must-read article for any business looking to monetize their Facebook presence," says Peter A. Prestipino, Editor In Chief of Website Magazine.

Jay’s extensive background in digital strategy combined with a thorough knowledge of Facebook’s full capabilities as co-founder of ShopTab on Facebook, the first Facebook App that showcases an eCommerce store through a shopping data feed, provided the backbone behind the article. ShopTab currently has over 70,000 active users ranging from brands such as Coca-Cola to Sillybandz and is one of the many tools companies can leverage today to engage with customers on Facebook.

Jay is a featured speaker at the October digital marketing conference BOLO 2010, where he will host an open QA Session on Facebook Open Graph for agency partners and executives looking to better monetize Facebook on behalf of their clients.

Prior to launching StringCan Interactive, Jay held a leadership position for seven years with an interactive marketing agency based out of Phoenix, AZ, overseeing account services and digital strategy for clients such as Under Armour, Pulte Homes, Arizona State University, Taser, University of Phoenix, and Discount Tire. In addition to an extensive online marketing and social media background, Jay leverages his entrepreneurial experience from four successful businesses he launched and applies that knowledge when creating digital marketing initiatives.

Jay is also Vice President of SEMPO (Search Engine Marketing Professionals Organization) Phoenix chapter, assisting agencies and brands on how best to navigate the many opportunities within the interactive space.

You can read Jay’s full November 2010 Website Magazine article “500 Million Ways to Make Money from Facebook.”