The Annual Coachella Valley Music and Arts Festival has come a long way since its humble beginnings in 1999. Growing from a modest two day festival with 25,000 attendees to a two weekend long, three day arts and music festival with 80,000+ people, Coachella has certainly put its name on the map. Bringing in musicians and fans from around the world, there is no denying that Coachella has found the right mix to excite and draw in an audience. While Coachella may be just a fun time in the California sun to some, it’s success provides many lessons for musicians and marketers alike.
This year in particular, Coachella has utilized some interesting marketing strategies to grow its audience and increase loyalty through social media, contests and giveaway, and a classily-California brand attitude. Below showcases some examples from the festival that have helped grow Coachella into the huge sensation it is today and the lessons your brand can use to tap into that same success.
