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Video has become an amazing way to share an experience with current and prospective customers.  Taking that one step further is the release of today's Andy Grammer interactive video. For the first time ever, you are now in the director’s chair. Get interactive with breaking artist Andy Grammer and do your best to spot guest star Rainn Wilson (star of NBC’s The Office). Choose from hundreds of potential scenes and outcomes to create the perfect video on Vevo.

With all the noise today on video sites such as YouTube these types of interactive videos can increase engagement.  And being quite fun and innovative increases chances of being shared among your network. What do you think?

Innovation Interactive video