Capturing the attention and interest of web users is very different than for other types of media. The people who come to your website do not read your web pages in the same way to read books, magazines, or newspapers. Today, people want their information fast, and you only have a few seconds to capture a user and sell them on your product or service before they move on to a more attractive and easy to understand website. By keeping your website's design clean and simple and your web copy concise you can greatly improve your chances of effectively impacting more users.
DO: Keep your page structured
Only focus on what is important and provide a logical order to your website. Organize your website's content to make your page easier for visitors to use.
DON'T: Just put content everywhere
Excessive content can make your website look cluttered, unprofessional, and untrustworthy. Everything on your website needs to have a reason for being there. It is important that each piece of content has a great effect and first impression on users arriving at your website as it may be your only chance to make a conversion.
DO: Establish direction through your site
Make your page easy to navigate with clear direction throughout each page of your website. Utilize noticeable calls to action to help users find what they are looking for, and move from page to page effortlessly.
DON'T: Make your users search to find something
Get your customers in and out of your website with as little hassle as possible! If a user is stuck having to search for content on your website they can easily become frustrated and leave your site, or hold this negative experience against your brand.
DO: Make your page easily scanable
Web users do not spend a lot of time reading a web page. They want to quickly find what they’re looking for, scan it briefly for keywords that correlate to what they need, and get out. For better SEO, use text in targeted phrases instead of images to make your website easy to read by search engines.
DON'T: Fill your pages with excessive pictures, copy, and content
Excessive amounts of pictures, copy, and content on your website can make your page cluttered and difficult to use. Make sure each element to your website is adding value. When in doubt, less is more.
DO: Choose the right color scheme
Brand your webpage with your company colors using simple, flattering designs. Experiment with different designs to find what works for you and your company.
DON'T: Overdo it with too many colors
There can definitely be too much of a good thing. Don't overwhelm your visitors with a flood of colors that can be seen as unattractive and overwhelming.
DO: Keep it simple
From copy to content to design, keep your website simple! Use effective copywriting to make your points clear in as few words as possible. Basic navigation and design will improve usability of your website.
DON'T: Go on and on and on....and on...
If your website is filled with paragraphs of information it is a safe bet to assume nobody is reading it. Don't overload your website with keywords. Search engines and web users both look down upon text that appear unnatural.
Image via iConcord Web Design