Well, that’s not completely honest; it gave away a portion of control of its News Feed. To whom you might ask? To the end user. And it may be one of the smartest things they’ve ever done. Just today, Facebook announced that it is changing its algorithm for its News Feed and now users can pick a few dozen friends and pages to mark as ‘priority’ to appear at the top of their News Feed.
Ever since Facebook has introduced the concept of the News Feed, it has maintained a covert algorithm that changes almost constantly to optimize the user experience. In the past few years, businesses have discovered the value of the space within the News Feed, and have incorporated News Feed advertising into their digital marketing. Ads in the News Feed tend to drive more clicks and bring in higher quality traffic - but they do so, at a cost.
Until today, Facebook has maintained control of what is served to the end user in the News Feed - modifying mostly based on user behavior. Users would be served more posts similar to the ones they like, comment, and share on. The user has also had the ability to manually block pages, people, and posts that they no longer care to see.