StringCan Interactive

Check Out Which Social Check-in Service is Best For You and Your Business

By Kevin Warhus | Published: June 2, 2011

Chances are, by now you have probably used social check-in services like Foursquare to check-in to one of your favorite, local businesses. At the very least, you have no doubt seen a friend or two do it. With millions of consumers using social check-ins, it’s getting hard to ignore how large and influential these social applications are becoming. There is no doubt that the mobile phenomenon has begun to take the world by storm, and everyone from consumers to businesses are hopping on board the digital bandwagon. But why are social check-in sites so valuable to the new consumer experience and modern commerce today? Let’s take a crash course through social check-in 101 before we compare what makes each of these services unique.

Social Check-Ins - Smartphone Foursquare social checkin - StringCan Interactive

What Are Social Check-Ins

Social check-in services allows consumers to show their patronage for a store, restaurant, or venue by publicly posting that they are currently at that location. Based on the application there are different degrees to how publicly you can share that information by linking your account to your different social media accounts. These services are a great (and pretty fun) way for consumers to stay connected with friends and the businesses they love and frequently visit.

Facebook Profiles vs Fan Pages – Which is best for your business?

By Kevin Warhus | Published: May 25, 2011

As a business starting out on Facebook you have a couple key choices to make to will influence the rest of your time spent on this social network. Businesses frequently struggle with finding their voice, interacting with their fans, and offering valuable content. However, before any of that can occur businesses must choose between a Facebook Profile or a Facebook Fan Page when creating their account.

Perhaps the most common mistake I see businesses make starting out on Facebook is to create a Facebook Profile when they mean to make a Facebook Fan Page. While a Fan Page is the traditional means for businesses to interact with fans on Facebook, I quite often see businesses using profiles. Unbeknownst to some companies, creating profiles for businesses is against Facebook Terms of Conditions. That being said, there are certainly pros and cons to either one and I see why businesses can get caught up in that tough decision. I have seen businesses find creative and interesting ways to connect with their fans using both mediums. Because these decision your company makes early on effect so much down the road, it is important to understand the decisions you are making and how they will affect the rest of your time on Facebook. Let’s take a look at the pros and cons of both Profiles and Fan Pages to see how each can help or hurt your business in the long run.

10 Steps To Make Your Facebook Fan Page Amazing

By Kevin Warhus | Published: May 18, 2011

Facebook Fan Page - paper clips green - StringCan Interactive

Is your Facebook page as engaging as it could be? Would you like more followers and interaction on your page? Check out our 10 tips to help get your page noticed and followed by the right people, right away.

1. Facebook Insights

If your Facebook Fan Page is already up and running, you are already collecting analytics data with Facebook Insights. This is a free service from Facebook that helps you understand how visitors are interacting with your page. This can be very valuable information that can show you what is important to the people who interact with your page. It can also show you demographics of the users who visit your page so you can best target their interests.

Insights - Page Views - StringCan Interactive

To access Facebook Insights click “View Insights” on the right hand side of your page. Check out our recent article on Facebook Insights for a more in-depth look at how to make these tools work for you.

2. Vanity URL

In order to customize your Facebook page with a vanity URL you will first need to have a minimum of 25 fans. Once accomplished you can transform your URL from http://www.facebook.com/#/pages/stringcan/180746308742 to http://www.facebook.com/StringCan. These URLs are first come first serve so hurry up and get your 25 fans and reserve your name!

RockMelt Beta 2 Release – Amazing New Features To Further Enhance Your Social Web Surfing

By Kevin Warhus | Published: May 12, 2011

Just a few weeks ago I wrote a review on RockMelt, a social media web browser that is really changing the way people share and interact online. This browser has quickly become my favorite option to surf the web and has began to capture the hearts of a pretty devote fan base around the Internet. For all the right reasons, RockMelt seems to be growing and taking off in the right direction.

Now more than ever, RockMelt is about helping you manage and share the content you interact with online. The new additions to the Beta 2 release have fixed a few of the minor inconveniences that existed before, and introduced some really amazing new features that continue to make surfing and sharing content on the web as convenient and easy as I ever could have dreamt it to be.

In this new version you can see the following new additions

New and Improved Chat Experience
View Later App
A Redesigned Twitter App
Browser Upgraded to Chromium 10
Quiet Mode
Localized Search
iPhone web browser

Posted in Current Events, Facebook, Innovation, Reviews, Social Media | Tagged facebook browser, Kevin Warhus, RockMelt Beta 2 review, Social Media browser, StringCan Interactive, twitter browser, web browser for windows | 1 Comment

The Importance of Social Customer Service and Social CRM

By Kevin Warhus | Published: May 4, 2011

Why It’s Important To Stay Active With Social CRM

No longer is traditional media by itself an effective way to reach your customers. It takes dedication to the many new mediums of customer engagement to truly reach your desired audience and stay connected in the right ways. In the same sense, customer service can no longer be tired to only traditional means. As business and marketing becomes further entwined into the use of social media and digital engagement, so must customer service and CRM.

social customer service CRM - social networking mind map StringCan Interactive

Many businesses forget this point as they establish their voice in the digital age. Just as it is important to be where your customers are and offer them value, it is equally important to provide them support and quality customer service, especially when it is publicly seen! Social CRM, particularly through Facebook customer service, can be an excellent way to turn publicly posted negative reviews into a platform to demonstrate your customer service. At the very least you can show your personalized care and quick response to other customers, but you may even be able to change the minds of those who were unsatisfied.

Search

Connect With Us

Our Latest Tweets

Find Us On Facebook

Categories

Archives