Chances are, by now you have probably used social check-in services like Foursquare to check-in to one of your favorite, local businesses. At the very least, you have no doubt seen a friend or two do it. With millions of consumers using social check-ins, it’s getting hard to ignore how large and influential these social applications are becoming. There is no doubt that the mobile phenomenon has begun to take the world by storm, and everyone from consumers to businesses are hopping on board the digital bandwagon. But why are social check-in sites so valuable to the new consumer experience and modern commerce today? Let’s take a crash course through social check-in 101 before we compare what makes each of these services unique.
What Are Social Check-Ins
Social check-in services allows consumers to show their patronage for a store, restaurant, or venue by publicly posting that they are currently at that location. Based on the application there are different degrees to how publicly you can share that information by linking your account to your different social media accounts. These services are a great (and pretty fun) way for consumers to stay connected with friends and the businesses they love and frequently visit.