After the 1st episode of NBC’s America’s Next Great Restaurant I was completely hooked. As an entrepreneur who has had his fair share of success and failures with past businesses, I have really enjoyed over the years sharing lessons learned with other new business owners on how to maximize the potential of their great business concept and go after something they love.
It has been a personal dream of mine to one day own a restaurant but sadly watching far too often that revolving open and then close restaurant concept has always made me cautious. 5 important lessons stood out, watching America’s Next Great Restaurant where these aspiring restaurateurs were mentored by Bobby Flay, Curtis Stone, Steve Ells, founder of Chipotle and Lorena Garcia, that every future restaurant owner must consider when creating and launching their restaurant concept:
Lesson #1 - Must have both great food and a great concept
Good marketing of a brand will convince someone to try something once; however, with hundreds of restaurant choices around every corner a bad review will keep prospective customers away. I can’t tell you how many times I have found my family sitting in our garage as the car is running trying to decide where to go for dinner.
In almost every instance we pull out a smartphone and launch the Yelp App and check out nearby restaurants that have good reviews we had not tried yet. If the food is not good based on reviews we won’t even try it and I am sure those people that had the bad experience will not return. The power of social media gives every unhappy customer a voice online sharing their negative review for the world to see and quite often trust. Read More