Cross-promotion is happening everywhere, even when we don’t think it is. From athletes wearing specific brands to ads in sports stadiums, cross-promotion in sports has become very popular. Cross-promotion with sports is a great way to create a relationship with the fans and the community, so if done right, this can be one of the best ways to sell products. The stadium series is taking on a new way of promoting sports. Because pairing two different professional sports is unusual, is this a good idea?Cross-promotion is defined as "the cooperative marketing by two or more companies of one another's products". Similar to the crossover of the Chicago Bears and Blackhawks, and the Los Angeles Kings and Dodgers, this is a cross between two different professional sports, the NHL and the NFL/MLB. In the latest Stadium Series game alone, they had an amazing set including sharks swimming in water, fireworks, performances, and other props that boosted the customer experience.
What are your thoughts on corporate cross-promotion?
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