Our Strategic Approach Helps Grow Your Business
We believe in putting strategy before tactics. Strategy can be a scary word that sounds expensive and time consuming, but it doesn’t have to be, and at StringCan it isn’t. You wouldn’t build a house without a blueprint, right? Don’t invest time and money into spray and pray marketing.
StringCan demystified Marketing for us. They helped us focus our efforts on the clients we wanted most and to avoid selling to the clients who did not value our offering. Their personas helped us target our message and the results were dramatic. Our lead generation and bookings – which were in decline in the 4th quarter of 2015 rebounded in 2016 leading to record bookings. Leads have increased 180%, and GameTruck has recorded 3 consecutive record sales months at the highest price point in company history.
– Scott Novis, Founder and CEO: Game Truck