Recent attempts to create more personalized marketing have left you, [contact name], and your customers feeling feeling like a merge field. Bring the personal back to actually give the personal touch.
Make sure your bread is buttered by pairing strategy with digital marketing. Get the organizational support you need and alignment on larger objectives.
Raise your hand if you’ve ever been burned by a digital marketing agency… we have a pretty good hunch that a lot of people have. [...]
It’s not hard to see why the most successful businesses also tend to have the most thriving company cultures and internal alignment among team members. [...]
Over the last 25 years, I have launched 8 different businesses, mostly in the sales and marketing space, and when I reflect on those businesses [...]
You might be familiar with studies that claim something about the importance of brand impressions, like this one that states five to seven brand impressions [...]
Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ [...]
Did you know that 90 percent of consumers read online reviews before visiting a business? And that 86 percent of people hesitate to do business [...]
When you oversee the marketing for a LASIK and eye care practice, it can be tempting to fall into the rut of prioritizing ‘awareness’ marketing [...]
Whether you’re a large business that’s been steadily growing for many years, or a scrappy young business just starting out, there’s one thing every business [...]