The Coronavirus Is Impacting Everything, Including Marketing: Here’s How to Adapt
Is customer loyalty gone? Or just evolved? Here’s what we’ve found when it comes to brand loyalty.
How to Make Personalized Marketing Actually Feel Personal
Recent attempts to create more personalized marketing have left you, [contact name], and your customers feeling feeling like a merge field. Bring the personal back to actually give the personal touch.
Bread & Butter: The Importance of Strategy in Digital Marketing
Make sure your bread is buttered by pairing strategy with digital marketing. Get the organizational support you need and alignment on larger objectives.
What to Do After a Bad Digital Agency Experience
Raise your hand if you’ve ever been burned by a digital marketing agency… we have a pretty good hunch that a lot of people have. [...]
Ending the War Between Sales and Marketing
It’s not hard to see why the most successful businesses also tend to have the most thriving company cultures and internal alignment among team members. [...]
What Does Goldilocks Have to Do with Creating Your Annual Plan?
Over the last 25 years, I have launched 8 different businesses, mostly in the sales and marketing space, and when I reflect on those businesses [...]
Why It’s Important to Follow Brand Standards
You might be familiar with studies that claim something about the importance of brand impressions, like this one that states five to seven brand impressions [...]
The Best Way to Experience Your Clients’ Brands? Become an Actual Customer
Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ [...]
3 Reasons Negative Reviews Can Be Even More Important Than Positive Ones
Did you know that 90 percent of consumers read online reviews before visiting a business? And that 86 percent of people hesitate to do business [...]
Educate Your LASIK and Cataract Patients with Content Marketing
When you oversee the marketing for a LASIK and eye care practice, it can be tempting to fall into the rut of prioritizing ‘awareness’ marketing [...]