Smarter Marketing with Marketing Automation
Marketing automation – it’s one of those marketing buzzwords circling the web and board rooms. In fact, 70% of marketers say that converting leads is [...]
Lion’s Pride – My Experience in the HubSpot Sales Bootcamp
I was at the opening day game for the Arizona Diamondbacks when I got the email from Dan Tyre, HubSpot’s Sales Director and member of [...]
How Do I Hit the Ground Running With My New Location?
Congratulations, you’ve got your first couple locations up and running successfully! You’re doing great too; your sales are booming and you’ve never been so busy [...]
You CAN Compete Against Franchised Swim Schools
As a privately owned swim school, you may feel like you’re facing a lot of stiff competition from the larger, corporate-owned schools. That’s because you [...]
5 Signs that Your Multi-Location Fitness Company is Ready for Franchising
As the proud owner of a fitness company, you know more than anyone that the same workout routine day in and day out will get [...]
Get Your Feet Wet with StringCan
We specialize in digital marketing strategy and implementation for multi-location businesses, franchises, and swim schools. But what does that mean and how does it relate [...]
One Pool is Full, the Other is Running Dry; Is It My Marketing Campaign?
You have a solid business model. Three out of your five locations are right on target, but the remaining two are underperforming. Why, and what [...]
Branding: Are You and Your Digital Marketing Agency on the Same Page?
The 21st century is the ‘Age of Digital Marketing,’ which means that every significant brand must include an Internet presence encompassing everything from inbound marketing, [...]
Setting the Stage for Success During the Most Critical Quarter
In sports, the last quarter, inning, or half is often considered the most important in the game, the period of time that determines the winner [...]
Why Digital Locations Are Essential For Brick And Mortar Businesses: Who Are You?
“Who are you? Where are you? I drove by your store but didn’t have time to stop in. What do you sell? Do you offer [...]
