About Nicole Rucker

California native who graduated from Arizona State University in May, 2016 with degrees in Business Marketing and Management. Digital skills include blog writing, industry and audience research, persona creation, content creation, and primary research.

Smarketing: What Is It And Why Is It Needed?

Marketing and sales are two essential parts to any business. The problem is, the two departments have a hard time collaborating and staying on the [...]

By |2019-06-13T13:48:43-07:00June 10th, 2016|Strategy|

Why You Should Care More About Leads Than Website Traffic

While traffic on your website is important, it’s even more important to focus on turning those casual users into leads that you can nurture and move through the sales funnel.

By |2021-03-04T14:31:02-07:00April 27th, 2016|Strategy|

Why Your Gym Needs A Fitness Blog

With all of the fitness resources, blogs, and articles circling the web, most of them aren't created by gyms themselves. Creating content for your gym's [...]

By |2019-07-22T15:40:57-07:00April 13th, 2016|Content|