Should Businesses Cut Marketing When It’s Scary to Spend?
When the economy is in flux or revenue is down, many companies are tempted to have a knee-jerk reaction and start cutting expenditures. Marketing, in [...]
How Marketers Plan To Replace Lost Third-Party Cookie Data
You’ve heard about changes to Google cookies, but what’s the latest? And what might advertising without cookies be like? Here’s some more information.
Audio Giants are Gaining Mass Revenue – Thanks to Podcasts
Revenue is booming in the audio world, thanks to podcasts. If you want to start a business podcast, here are some podcast marketing tips and ideas about podcast strategy.
How To Fix Smarketing Misalignment That’s Creating Missed Opportunities
Eager to achieve smarketing alignment, but frustrated by how unattainable it seems? Here are some ideas to help you get your sales and marketing strategies on the same page.
How “Less Is More” Applies To Marketing, Too
In an era of omnichannel everything, your marketing can actually benefit from a “less is more” approach. Here’s a look at why, and some smart strategies to consider.
Welcome StringCan’s New Graphic Design Intern
Victoria is a Digital Creative Design Intern who blew the team away with her awesome attitude, creative mindset, and attention to improving processes. She is attending L.A. Film School and graduates in 2022.
The Value of Values
Company values are the guiding principles, the why’s of being in business, but you can’t align with a company’s core values if they don’t have any, or you don’t have or know your own.
Wellness is Worth It
Are you prioritizing mental wellness and wellness at work? If not, here’s why it’s a good time to start doing so - and how to get started.
Welcome Jason – StringCan’s New Digital Account Manager
Help us give Jason Myers a great StringCan welcome! Jason will be supporting our clients and helping deliver exceptional results.
5 Reasons Why People Are Not Reading Your Blog
You’ve worked to create blog topics and keep your blog active, but no one is reading it. Sound familiar? If so, here are tips on how to write blogs that get read.
