Making the Switch to GA4
Universal Analytics (UA) by Google has been the backbone of many marketers’ data and analytics since it was launched in 2012. Since then, Google launched [...]
All The Deets On New Personalized Google Ads
Google has made notable changes in the last few years, including plans to end support for third-party cookies and launching its Google Privacy Sandbox initiative [...]
Google Data Studio: Your Number One Reporting Tool
Data, data everywhere - but how do you make sense of it? And then apply it to your business? This is something many folks struggle [...]
The Next Chapter of Advertising – Instacart
Instacart was once known for building websites and sending its team members into stores to pick up and deliver online orders. But over the years, [...]
Google’s Privacy Sandbox Will Land On Android
Now that we’ve all gotten used to the Apple privacy changes, Google is keeping us on our toes with its Google Privacy Sandbox. Here’s what you should know.
Take Over Twitter – Here’s How
Looking to improve your social media marketing? Here are some Twitter best practices to implement, to get more from the microblogging site.
A Breakdown of Meta & The Metaverse: What is It?
Have you heard about the Metaverse, and that Facebook is now Meta? Here’s what all that means.
Zero-Click Searches & The Effect On SEO
As zero-click searches have become the majority, what does it mean to you and your business’ SEO? Here’s what to know.
Does Punctuation and Spelling Affect Keywords in Ads?
When it comes to PPC and paid media campaigns, does it matter how you write your keywords? Here’s a look at how punctuation and spelling can play a role in your ads.
