Zero-Click Searches & The Effect On SEO
As zero-click searches have become the majority, what does it mean to you and your business’ SEO? Here’s what to know.
Is the Customer Always Right?
In customer service, is the customer always right? In this post, we go a little deeper and give our take on this age-old business phrase.
Here’s A Look At Software Mergers & Acquisitions, And How They May Impact You
Software mergers and acquisitions are happening with great frequency. What does it mean for businesses using marketing automation and other platforms? Find out here.
Should You Hire an Agency or a Digital Marketing Director?
Wondering why you should hire an agency, or if hiring a digital marketing director is a better fit? Here’s a look at some of the differences between an agency vs. in-house director.
Target Market vs. Buyer Personas: Which Do You Need?
You’ve likely heard about defining your target market, but you’ve also heard about buyer personas. What’s the difference, and which do you need? Here’s what you need to know.
Your Most Burning Questions About Conversion Rates & Website Improvements, Answered
Looking for how to improve website traffic or increase your website conversion rate? Here’s where to start.
Does Punctuation and Spelling Affect Keywords in Ads?
When it comes to PPC and paid media campaigns, does it matter how you write your keywords? Here’s a look at how punctuation and spelling can play a role in your ads.
Marketing Automation for Efficiency
Are you using marketing automation to improve your efficiency, profitability and customer experience? If not, you’re missing out. Here’s why.
Welcome Kim S. StringCan’s New Digital Account Manager
Help us give Kim Schippel a great StringCan welcome! Kim will be supporting our clients and helping deliver exceptional results.
Common Sales Funnel Obstacles & How to Fix Them
Is your customer journey mapped out and your sales funnel optimized, but leads aren’t progressing through it? Here are some sales and marketing obstacles to watch out for.