There was a time when it may not have mattered if your company had an online presence, but those days are long gone. The question has shifted from ‘should’ you do digital to, ‘how well’ do you do digital? Playing in the space is a given, but in order to legitimize your digital effort you need to not only be fluent online, but strategic and smart too. So the great question is why do companies invest in smart and strategic digital marketing? Here’s just the first four reasons that you need to be aware of.
Provides Valuable Data and Analytics
You wouldn’t believe how much valuable data digital marketing can retrieve for you. Want to know which of your online efforts is driving the most traffic? What users are doing on your site? Understanding the content your audience is interested in, reacting to, and engaging with is essential for any strategic inbound marketing campaign.
Creates Inbound Leads
Creating content, targeting specific customers, and using multiple channels to do so is an extremely effective marketing technique and can drive inbound lead generation. By creating content that your audience is interested in, you will naturally start attracting the digitally fluent portion of your online audience. By establishing yourself as a thought leader, those potential customers will turn to you to solve their problems, and you will be there when they are ready for your particular product or service.
Closed Loop Reporting
In the days of TV and print ads people measured by impression. How many people saw your ad. While this is a great metric to watch, it doesn't necessarily mean the right people are seeing your ads. Digital marketing can help start to close that loop, meaning you can start seeing your marketing dollars come back to you in the form of measurable ROI. Don’t settle for simple impressions, invest in smart tactics that can actually prove they moved the needle!
Levels the Playing Field
In the past, it was nearly impossible for startups and small businesses to competitively grow with giants competing in the same field. Digital marketing has completely leveled the playing field, making marketing affordable for every company from startup to industry leader. Now even the smallest startup can drive traffic from all around the world and begin to grow beyond their locale.
Digital marketing a must have in the 21st century, and it doesn’t take a rocket scientist to figure it out. But to get the most out of your marketing dollars, a strategic and experienced marketing can really help. Every business in the world has undiscovered digital opportunities, contact us to help unlock yours!
Image by Pixabay