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DIGITAL MARKETING BLOG
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We share the highlights so you don't have to worry about missing anything.
Online Marketing Tactics that Generate the Best Leads for Sales
3 Tips to Prioritize Marketing Efforts for Your Business
What Does Goldilocks Have to Do with Creating Your Annual Plan?
A Day at StringCan
Why It's Important to Follow Brand Standards
Boost Your Brain to Boost Your Work
Zennie 2018 Award Winner! Come on Down!
StringCan Values
Direct vs. Indirect Competitors and How to Monitor Them
How to Generate Leads from Social Media
StringCan Gives Back
The Best Way to Experience Your Clients' Brands? Become an Actual Customer
Top 4 Things to Keep in Mind When Conducting a Brand Audit
Quality or Quantity: What's More Important for Reviews?
How We Make Time for Physical & Mental Health
Turning Health Club Members into Raving Fans
3 Best Practices to Better Support Your Sales Team
The Importance of Friendly Competition in the Workplace
We’re Thankful for Our Clients
What Your Office Fridge Says About Your Company Culture
3 Reasons Negative Reviews Can Be Even More Important Than Positive Ones
It's All About the Bennies (Benefits)
5 Ways to Make Planning for 2019 Not Scary
Sharing Company Culture on Social Media
Educate Your LASIK and Cataract Patients with Content Marketing
Tips for Dynamite Group Dynamics and Communication at Work
How to Differentiate Your LASIK Practice from Your Competition
Connecting with Your Team Outside the Office
Here's What Your Team Should Focus on When it Comes to Digital Marketing
When to Hire a Marketing Partner for Your Health Club
Why Reviews Matter
The Importance of Taking Time Off
Can Flex Time Set Your Company Apart?
How to Inspire Your Team to Be Its Best
Why You Should Keep Your Social Media Management In-House
Top 5 Important Questions Your Marketing Team Needs to Answer
How Your Workplace Benefits from Bringing in Your Dogs
Looking for Franchisees? Borrow from B2B Marketing Best Practices
Is Your Health Club Struggling in its Google Search Engine Ranking?
Health Clubs: Here's How to Engage Your Members Online
Top 7 Ways to Discover New Content Topics
Leverage Seasons to Create New Content Topics
How to Use Your Sales Team to Create Marketing Topics
Leadership Lowdown with Jay Feitlinger
Welcome StringCan’s New Digital Sales & Marketing Intern - Jake Dieball
Google or Facebook to Help Grow Your Business (INFOGRAPHIC)
Giving a Hand up, Not a Hand Out to Help a Fellow Entrepreneur Devastated by Hurricane Maria
Your GDPR Most Asked Questions, Answered
Welcome StringCan’s New Paid Media Specialist - Erin Baltazar
What You Need to Know About Facebook’s Targeting Changes
Developing Your Results-Driven Summer Camp Marketing Strategy
5 Ways to Increase Your Swim School Class Registrations
From a Previous Intern: What to Expect from a #StringTernship
Our Share-Worthy Insights from Digital Summit Phoenix 2018
Creating Content Parents will Love
Don't Have Time to Write Content? Interview-Based Blogging to the Rescue
Google AdWords vs. Facebook Advertising to Generate Leads: What's the Difference?
The Long Road Home & Party Time!
Yelp Help! How to Beat the Competition
6 Free Photo and Photo Editing Sites to Make your Jaw Drop
Giving Back! Volunteering At Lost Our Home Pet Rescue
How Facebook's News Feed Change Will Affect Your Business - And What You Can Do
Look Back to Get Ahead - Our 12 Favorite 2017 Blog Posts
What Every Parent Needs to Know About Facebook’s Messenger Kids App
How to Motivate Your "Millennial" Youngest Employees
Be Thankful for a Full Sales Pipeline with These 5 Steps
Why You Should Treat Your Customers Like Family
Why Family is the Heart of Our Business
Level Up Your Digital Marketing Career
From One Entrepreneur to Another: What Your Digital Marketing Strategy Needs
Welcome StringCan’s New Paid Media Account Manager - Sarah Rex
What The "S" in HTTPS Means for Your Digital Marketing Strategy
Welcome StringCan’s New Account Director - Sara Dietz
The Trifecta: Our Top Digital Marketing Strategy Tips
Welcome StringCan’s New Director of Sales & Marketing - Shana O'Connor
Savvy Social Media: 3 Ways to Get Focused
Everything You Need to Know About: Buyer Personas
Customer Reviews: The Ultimate Guide
Your Ultimate Guide to SEO
Getting Focused with Your Family-Centered Business
Tips to Finish the Year Strong and Gain More Sales
How to: Work-Life Balance and Staying Sane
Is My Swim School Falling Behind?
The Back to School Mindset: 5 Things You Can Learn to Improve Your Online Marketing
What Do Your Customers Really Think About Your Brand?
Demographic Deciphering: How to Find the Giving Grandparents in the Summertime
4 Steps to Successfully Use Facebook Geo-Targeting
Tips to Keep Your Website Design Like the 4th of July – Fun and Simple
Google Indexing: How Does It Work Anyway?
4 Things To Do Before Your Marketing Department Goes On Vacation
3 Tips to Increase Your Domain Authority
Smarter Marketing with Marketing Automation
School’s Out, Marketing’s In
Lion's Pride - My Experience in the HubSpot Sales Bootcamp
How to Recruit a Stellar Staff
Avoid a Mid-Year Crisis, 4 Items to Keep You on Pace
Not All Personas Are Right For You
Marketing To Parents As Your Target Audience? Here’s a Look at Their Buying Journey
Worked Hard to Get New Customers? Now Keep Them
Rebooting Family - The Entrepreneur’s Way
Balancing Work and Family: Yes, it’s Possible
Paid Media Consulting: How to Measure ROI
How Do I Hit the Ground Running With My New Location?
You CAN Compete Against Franchised Swim Schools
5 Signs that Your Multi-Location Fitness Company is Ready for Franchising
The Value of Listening in Sales
Should You Outsource Your Digital Marketing?
How Do I Verify the Buyer Personas for My Swim School?
Don’t Make This Mistake When Creating Your Buyer Personas
Get Your Feet Wet with StringCan
One Pool is Full, the Other is Running Dry; Is It My Marketing Campaign?
What is Content Syndication and Why Should Your Company Use It?
Keep Your Blog Afloat, Tips to Getting Back on Track
Is Your Marketing Strategy Delivering Results?
4 Things I Love About Buyer Personas
4 SEO Stats You Should Be Paying Attention to Right Now
Franchisees: Be You (and Still be Brand Compliant)
Branding: Are You and Your Digital Marketing Agency on the Same Page?
The 10 Step SEO Checklist
Broad Isn’t Best. How to Make Your Content More Niche
Swipe Right with Your Digital Marketing Agency
Setting the Stage for Success During the Most Critical Quarter
SEO Isn’t Dead (And Ignoring It Is Costing You)
Don’t Make Marketing Resolutions. Make Good Habits.
Welcome StringCan’s New Digital Marketing Intern - Rachel Poulin
6 Sure-Fire Steps To Improve Your Lead Generation Process This Year
Leaders: To be Strong, be Vulnerable
6 Tips To Get Employees Involved in Annual Planning
Are You Asking Your Marketing Agency The Right Questions About ROI?
ROI Analysis and Planning for Next Year
Uber’s Rating System: A Missed Opportunity?
I Generated Leads… Now What?
Is Your Agency on the Naughty or Nice List? To Do’s for 2017 to Make Sure Your Digital Marketing Agency is on Point
The Insider Scoop on INBOUND 2016 Conference
Tips for Multitaskers to Be More Present
My Digital Marketing Agency and I Broke Up. How Can I Rebound?
The 5 Best Ways to Gain More Leads to Impact Your Bottom Line Through Online Marketing
To Our Clients: We’re Just Like You
Why Digital Locations Are Essential For Brick And Mortar Businesses: Who Are You?
Get Over Yourself Baby Boomers, Millennials Are Here To Stay
Three Ways To Not Wreck Your Reviews
Interacting with Customers on Customer Review Sites
The Importance and Impact of Local Reviews for Companies Cannot Be Overstated
StringCan Interactive Earns Distinction as a Gold HubSpot Certified Agency Partner
HubSpot’s 2016 State of Inbound Report: 3 Reasons Why Your Company Needs to Embrace Inbound Sales
Why Franchises Need A Clear Online Marketing Strategy
Localization: The Secret Sauce to Online Franchise Marketing
Don’t Let Your Facebook Page Get Lost in the Latest News Feed Shuffle
How Personas Help Inbound Marketing and Sales
Is Your Blog Successful? You May be Measuring the Wrong Metrics
Why Inbound Marketing Works - Part 1: Outbound and Inbound Explained
Why You Need Personas for Your Content Marketing Strategy
Voice Search and Its Impact On Businesses
Creating a Long Term Company Blog: Questions You Need to Ask Yourself Before You Begin
Smarketing: What Is It And Why Is It Needed?
Social Media Sinks Businesses: Can You Afford to Sink Time and Resources into Social Media?
Content Marketing Trends in 2016 You Can't Afford To Ignore
Why Your HubSpot Marketing Efforts Will Fail Without Personas
Where Do Ad Blockers And Native Advertising Find A Happy Medium?
Why Nobody Fills Out Your Form Fill
Biggest Pitfalls To Avoid On Your Landing Page
How To Create Alignment Between Sales and Marketing Through Our B2B Smarketing Process
Easier than 5 Push-Ups, How to Make Your Website Stronger
Why You Should Care More About Leads Than Website Traffic
Content of a Website: If You Build it, They Will Come
Don't Damage Your Search Rankings By Not Optimizing Your Website For Local Search
How To Create A Smart CTA For Your Company's Website
Why Your Gym Needs A Fitness Blog
Welcome StringCan’s New Account Executive - Matt Grodsky
Welcome StringCan's New Digital Marketing Intern - Kate Orsi
4 Secrets To Boosting Your Website Traffic
Welcome StringCan's New Digital Marketing Intern - Austin Bogar
Implications of Google’s Removal of Sidebar Ads from Search Engine Ranking Pages
Welcome StringCan’s New Executive Assistant - Sarah Hiller
Welcome Our New Digital Marketing Analytics Intern, Lindsay Martino!
How B2B Businesses Can Leverage Instagram and its New Business Account
Become a Better Business Owner with Feedly
How to Monitor Your B2B Competitors With Social Media
How to Make Your Nonprofit's Messaging More Impactful
Digital vs. Traditional Marketing ROI: What's Easier to Prove?
How to Revamp Your Nonprofit's Blog For Better Results
How Digital Marketing is Helping Profile Precision Extrusions Grow
3 Reasons Nobody Reads Your B2B Blog
3 Ways our Non-Profit Organization Benefited from Digital Marketing
6 Reasons Why Manufacturers Should Be Blogging
Tips for Making Your Event Shine Online
Don’t Let B2B Content Marketing Kill You
Validated Personas are The Key to Getting the Most out of Your Marketing Automation Software
4 Reasons Why Businesses Should Invest in Digital Marketing
An Agile Startup Needs An Agile Minimum Viable Strategy
How to Make B2B Marketing Mobile-Friendly
Five Reasons Why Your Business Should Use SlideShare
Top Social Networks to Leverage for Your B2B Business
Facebook just gave away control of its News Feed
Commonly Misused Words in Content Writing
3 Things to Remember when Building your Brand Personality
6 Crucial Attributes to Include in Your Marketing Personas
Introducing StringCan’s New Digital Marketing Intern – Luke Hellmuth
Introducing StringCan’s New Digital Marketing Intern – Delaney Lamoureux
Introducing StringCan’s New Digital Marketing Intern – Mack Regan
National Doughnut Day: Tasty Marketing Insights With No Added Calories
Introducing StringCan’s New Digital Marketing Intern – Nicole Rucker
Pinterest Enters the Ad Arena
Why Your Company Should Utilize Video Marketing
Keeping yourself Innovative in the Workplace
Content Marketing Tactics for Targeting Millennials
How BuzzFeed is Staying Relevant
5 Digital Necessities to Improve Team Communication and Productivity
Defining The SEO Formula
The Clashing Culture of Cross-Promotion
5 Tips for Eliminating Workplace Procrastination
Welcome Our New Digital Marketing Intern - Claire Bushkill!
Why Digital Marketing Strategy Comes First
Filling in the Gaps: What College Marketing Classes Don’t Teach You
Welcome Our New Digital Marketing Intern, Samantha Neerhof!
Welcome Our New Digital Marketing Intern, Renee Coulombe!
New Year’s Resolutions from our Fellow “Best Places to Work” Award Winners
What Makes a Company a Great Place to Work? 4 Things to Look For
Why Does Customer Loyalty Matter?
8 Sure Fire Ways To Make Your Company Go From Good To Great by Jim Collins
4 Lessons Learned From Taylor Swift Vs. Spotify
Snapchat Enters the Advertising World
Keep Your Creative Juices Flowing!
Welcome StringCan's New Digital Strategy Intern - Danielle Andrew
Welcome StringCan's New Content Strategy Intern - Katie Blalock
Welcome StringCan’s New Creative Intern - Eric Castanos
Meet StringCan’s Brand and Research Strategist - Amanda Messenger
Lessons Learned from Riding the Ropes!
Andrea Turnbow - Our New Paid Media Services Manager
StringCan Welcomes Our New Audience Engagement Manager - James Grant
StringCan's Springtime in Paris Tour - Master Class : Looking for Gaps in Business – Solving Social Media Monetization Gaps
StringCan's Springtime in Paris Tour - Startups Calling |Phoenix and Paris
StringCan's Springtime in Paris Tour - Optimizing Online Sales for the Tourism industry
How Do You Increase Traffic to a Non-Profit Website by 390% in 2 Months with FREE Media from Google Grants?
While Some Companies Seek Validation Externally, StringCan Interactive Explores It Internally
StringCan Interactive Awarded #5 Best Place to Work by Phoenix Business Journal
From Email Disaster to Email Master - 9 Easy Steps Become the King of Your Inbox
Agile Planning : Project Management Beyond Software Companies
StringCan Turns 3 Years Old! Redefining Digital Marketing in Arizona
Cut the Noise Podcast 003 - Social Media Updates
The Most Amazing Smartphone Apps and Mobile Features
5 Character Traits of a Good Digital Team
StringCan Welcomes Our New Account Manager – Kelly Rix
How to Add Google Author Tags to Improve Search Results
What Social Media Network Are You And Your Brand?
Introducing Our New StringCan Digital Marketing Coordinator – Alix Parker
Better Late than Never, Facebook #Hashtags
Bridging the Gap between Business and Tech
The Five Reasons I Like Google Plus More Than Facebook
The Missing Pieces:: Project Management in Agencies
Cut the Noise Podcast 002 – Discovering your ideal audience online
Facebook Unveils Big Changes To Mobile App(s) and Desktop Experience
Cut the Noise Podcast 001 - Kicking Off the Podcast
How To Use Blogs - Best Practices
How To Take Your Facebook Interaction to the Next Level
Cut The Noise - Improving Website Speed Behind The Screen
Social Media Optimization for Business :: Presented at Local First Arizona event
Pins, Repins, and Boards, OH MY!
How To Create A Video Marketing Campaign To Significantly Boost Website Traffic & Sales
The New MySpace – It's Alive And Bringing Sexy Back
All Team Members Focused On The Same Goals :: Priceless
New StringCan Search Engine Marketing (SEM) Manager – Machelle Norris
How to Improve Your Business' Social Media - Week 3 - Pinterest
Facebook Upgrades On-Site Search By Leveraging Open Graph Network
How to Improve Your Business' Social Media - Week 2 - Twitter
How to Improve Your Business' Social Media - Week 1 - Facebook
Instagram Adds Badges to Promote Your Business
Why Video Marketing is Vital in Promoting Your Business
Instagram for Mobile and Now the Web: Use it to Enhance Your Brand
10 Tips For Launching A B2B Website
The Social Media Storm: Hurricane Sandy
New StringCan Account Manager – Jason McDonald
Can MySpace Really Rise Up From the Grave?
Key Tips for Creating Your Business' Website
Facebook Twitter Debate 2012: Who has your vote?
Foursquare's Election App vs Google's Election Tool
New StringCan Office Manager - Michelle Giannino
5 Lessons for Entrepreneurs from Olympic Games
Infographics: A Must for Marketing
Mixed Marketing Messages Miss the Mark
CRM in a Nutshell
Declaring Your Independence - Startup Opportunities in Arizona
Pinterest: How Essential It Is for Small Agencies
Facebook's New Comment Editing Feature
The Perks of Google Places for Small Businesses
Should Your Business trade in Dropbox for Google Drive?
Basecamp From an Agency's Perspective
New StringCan Project Manager Theresa Pagnani
Kooza! 3 Lessons from Cirque Du Soleil on How To Turn Your Marketing Into Magic
Link Building vs. Content Marketing
New StringCan Digital Marketing Coordinator - Max Mendoza
Chief Office Love Provider
Can You Pin New Customers?
5 Key Coachella Lessons Learned From A Digital Marketing Perspective
Photo Graph One Step Closer To Being Possible - Facebook One Billion Acquisition of Instagram
Is Your Brand Interesting Or Invisible?
7 Engagement Guidelines To Turn Facebook Likes Into Leads
How Blogs Can Improve or Hurt Your Website's Engagement and SEO
TurningArt.com - The Netflix For Art And Experts of Personalized Facebook Engagement
Big Changes To Facebook Insights Analytics + New Tool For Facebook Fan Pages: "People Talking About This"
Facebook Subscribe Feature - Everything You Need To Know To Get Started
How To Leverage YouTube for your Business
Optimizing Your Business For Search - Get Found and Get Known!
The Dos and Don'ts of Successful Web Page Design
The Importance Of A Mobile Web Strategy Beyond Mobile Apps
What Facebook Could Learn From Foursquare And Social Rewards
Facebook Side Bar Navigation Can Now Be Organized In 3 Easy Steps
Amazing Smartphone Applications: 7 Free Cool Apps For Android and iPhone
Google Gets Social - Social Search Will Change The Way Users Explore and Evaluate Online
Google Analytics Review and the Top 3 Things To Monitor For Businesses
How To Use Facebook Insights To Better Engage And Understand Your Fans
How To Create Effective Facebook Ads That Work
Square - Mobile Credit Card Payments Without Limits
Docs.com Review – Syncing Microsoft Office with Facebook's Social Experience
Google Instant AutoComplete - Not So Complete After All
Featured on Social Media Examiner - Move over Visa Rewards and Say “Hello” to Facebook Credits
Google Groups Makes Connecting and Communicating Easy
Band Together to Spread Awareness for our Favorite Causes
Top Smartphone Business Apps
Social Commerce on Facebook - 500 Million People Are in Your Store
The Yellow Pages Go Green – Turn in the old Yellow Pages and upgrade to social review sites.
Black Friday Boasts $648 Million in U.S. Online Holiday Spending, Up 9 Percent vs. Year Ago
Will the Social Inbox Turn Facebook into a Business Communication Platform?
How to Connect Smart with other Businesses and Business Professionals through LinkedIn
Start testing Location Based Services and Focus on Influencers
Facebook taking local marketing to a whole different level with Facebook Deals
Choose Your Own Adventure Video with Andy Grammer
Tweet on the Street! - The First Public Twitter Booth
Be a Groupie from your home. Staying connected through Social Media.
Would social commerce influence your buying decision for large ticket items?
Should there be a Facebook Dislike Button?
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