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DIGITAL MARKETING BLOG 

 

 

 

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We’re Thankful for Our Clients

As we approach the Thanksgiving holiday, we wanted to take some time to acknowledge the true MVP’s of StringCan Interactive: our clients!

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Why You Should Keep Your Social Media Management In-House

One quick Google search will tell you that the jury’s still out about whether businesses should manage their social media channels internally or rely on a partner or agency to handle them on their behalf. Ultimately, the decision is yours. But from our perspective, the benefits of social media are greatly amplified when your team manages it in-house.

Here’s a look at some of the uses of social media, and why we think you should hold onto it as part of the marketing mix for which your internal team is responsible.

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Leverage Seasons to Create New Content Topics

When you’re using content marketing as part of your overall marketing strategy, your blog and website become a key hub for attracting traffic and providing resources. But while maintaining an active, compelling blog can help you achieve great results, it’s not always easy to do. One of the biggest challenges for any company is coming up with good topics to write about, on a frequent basis.

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Developing Your Results-Driven Summer Camp Marketing Strategy

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do gymnastics - and so on. But summer is a special time because they finally get a brief period of time in which they can offer more in-depth instruction or a series of themed classes and have their students for a full week, rather than one or two days per week.

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Our Share-Worthy Insights from Digital Summit Phoenix 2018

Every year, Digital Summit comes to Phoenix for two days to feature important topics and discussions from digital marketing’s finest thought leaders. To stay on top of our digital marketing game, we sent two of our digital marketing experts to learn about digital marketing best practices, latest industry trends, and new digital strategy tactics. 

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4 Steps to Successfully Use Facebook Geo-Targeting

You’re scrolling through Facebook and you wonder, how do I see ads for businesses near me? How do they know? If you’re in New York, it wouldn’t make sense to receive advertisements for stores and restaurants in Phoenix, and vice versa. Location-specific targeting on Facebook is due to a marketing tactic known as geo-targeting. Geo-targeting allows you to target potential customers in a specific area based on country, region, or city. Facebook has always been a great platform for advertising, but its targeting functionalities are elevated to the next level by allowing businesses to display their ads exactly where people are. Kinda creepy right? Not if you’re a marketer or a business! It’s great!

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Paid Media Consulting: How to Measure ROI

One question that we as a digital marketing agency hear a lot is “how do I measure the ROI of X marketing tactic?” And while we could write a novel of all the various ways to measure different digital marketing tactics and how they are impacting your business, let’s delve deeper into one facet that’s pretty familiar to most - paid media.

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Don’t Let Your Facebook Page Get Lost in the Latest News Feed Shuffle

Facebook was built on the idea of fostering social connections, but over the years it has evolved to encompass nearly anything of interest, including news, business outreach, and events. In an effort to focus more on connecting people, Facebook is making changes to their news feed that places greater importance on stories from friends.  

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Where Do Ad Blockers And Native Advertising Find A Happy Medium?

The ongoing battle between native advertising and adblock software is a war, but not the end of the world, or even the Internet. It is a technological arms race between advertisers and those seeking to surf the web without ever encountering commercial messages.

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Why Digital Marketing Strategy Comes First

Everyone knows that creating a digital strategy plan is a required step before launching major marketing campaigns, developing websites, or producing content. Although this seems to be a given, it can be a struggle to show the value of what can actually be accomplished with a full-scale emersion in the company’s values, differentiators, audience, opportunities, and goals.

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