Blog Banner.jpg





Subscribe To Our Newsletter

We share the highlights so you don't have to worry about missing anything.

How Healthy is Your ROI?

Oh, ROI. How many times have you been in a meeting, excitedly sharing your ideas for your company’s next campaign - just to hear your CEO say, “what’s the return on marketing investment here?” This is a very important metric to track, but can be difficult to determine how to track it correctly. Measuring ROI is not always a cut and dried process. It can take many forms, vary in accuracy and be a bit of a pain to figure out. But, it is nonetheless a crucial part of every smart and strategic marketing department.

Read More

The 4 Google Insights from 2018 That Every Marketer Should Know

After reading through the recent Google research that covers digital insights and trends from 2018, I shared with our team sparking a lively discussion about how these could be used. We decided to pull out a few of these consumer trends and buyer insights that might matter most to us and you, our clients.

Read More

Quality or Quantity: What's More Important for Reviews?

When you own your own business, online review sites can feel like a blessing and a curse. Considering that 92 percent of consumers now read online customer reviews and they’re basically the word of mouth marketing of today, you know you need to be well-reviewed. And you know that reviews can provide a microscope into what your customers are thinking, whether positive or negative, which is always useful.

Read More

We’re Thankful for Our Clients

As we approach the Thanksgiving holiday, we wanted to take some time to acknowledge the true MVP’s of StringCan Interactive: our clients!

Read More

Why You Should Keep Your Social Media Management In-House

One quick Google search will tell you that the jury’s still out about whether businesses should manage their social media channels internally or rely on a partner or agency to handle them on their behalf. Ultimately, the decision is yours. But from our perspective, the benefits of social media are greatly amplified when your team manages it in-house.

Here’s a look at some of the uses of social media, and why we think you should hold onto it as part of the marketing mix for which your internal team is responsible.

Read More

Leverage Seasons to Create New Content Topics

When you’re using content marketing as part of your overall marketing strategy, your blog and website become a key hub for attracting traffic and providing resources. But while maintaining an active, compelling blog can help you achieve great results, it’s not always easy to do. One of the biggest challenges for any company is coming up with good topics to write about, on a frequent basis.

Read More

Developing Your Results-Driven Summer Camp Marketing Strategy

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do gymnastics - and so on. But summer is a special time because they finally get a brief period of time in which they can offer more in-depth instruction or a series of themed classes and have their students for a full week, rather than one or two days per week.

Read More

Our Share-Worthy Insights from Digital Summit Phoenix 2018

Every year, Digital Summit comes to Phoenix for two days to feature important topics and discussions from digital marketing’s finest thought leaders. To stay on top of our digital marketing game, we sent two of our digital marketing experts to learn about digital marketing best practices, latest industry trends, and new digital strategy tactics. 

Read More

4 Steps to Successfully Use Facebook Geo-Targeting

You’re scrolling through Facebook and you wonder, how do I see ads for businesses near me? How do they know? If you’re in New York, it wouldn’t make sense to receive advertisements for stores and restaurants in Phoenix, and vice versa. Location-specific targeting on Facebook is due to a marketing tactic known as geo-targeting. Geo-targeting allows you to target potential customers in a specific area based on country, region, or city. Facebook has always been a great platform for advertising, but its targeting functionalities are elevated to the next level by allowing businesses to display their ads exactly where people are. Kinda creepy right? Not if you’re a marketer or a business! It’s great!

Read More

Paid Media Consulting: How to Measure ROI

One question that we as a digital marketing agency hear a lot is “how do I measure the ROI of X marketing tactic?” And while we could write a novel of all the various ways to measure different digital marketing tactics and how they are impacting your business, let’s delve deeper into one facet that’s pretty familiar to most - paid media.

Read More

See all

Get Found in Local Search

Don't Let Your Business Suffer In Local Search eBook