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When you oversee the marketing for a LASIK and eye care practice, it can be tempting to fall into the rut of prioritizing ‘awareness’ marketing tactics. You probably know all too well what this looks like: Banner ads and social media advertising to get your name out there, email marketing to let your current customer base know about new offerings - and other similar efforts.
Whether you’re a large business that’s been steadily growing for many years, or a scrappy young business just starting out, there’s one thing every business owner and leader can agree on: everyone wins when your team members are thriving. When employees are engaged, when they feel appreciated and rewarded, when they’re operating at their personal bests - collaboration, innovation and progress often result.
Let’s be honest here; entrepreneurs are a weird bunch. We work very hard to build our companies into a healthy well-oiled machine. And once that happens, instead of giving ourselves a big pat on the back and taking some time off to smell the roses, we focus instead on taking it to the next level or look for more problems to solve.
If you have recently received an email from Google regarding the General Data Protection Regulation (GDPR) you may be wondering what your company needs to do in order to be compliant with the regulation. The GDPR regulates and puts strict processes in place on how businesses will be allowed to collect, store, and process data.
Very recently, Mark Zuckerberg and his team revealed that Facebook’s newsfeed will be changing in some pretty major ways. He explained that the overarching new direction he was giving his product team was to shift away from focusing on helping users find relevant content to helping them have more meaningful social interactions.
Looking to stir up a heated controversy? Put the words “children” and “technology” in the same sentence. Just ask Facebook. Last Monday, the social media behemoth launched its first application, Messenger Kids, that was made just for kids between the ages of six and 12 – and was met with an array of criticism, accolades and everything in between.
Ask us what we are at StringCan Interactive, and you might hear “digital marketing agency.” While that label sounds generic, we’re far from run-of-the-mill. As an entrepreneur with a deep passion for marketing, it was always really important to me to spend time on work that really matters. And as such, we’ve carved a niche for ourselves at StringCan with family-focused businesses. This has become not only our bread and butter, but also our heart. And I’m about to tell you why.
If I had to choose a few terms that describe the roles I’ve loved most in my career, I’d probably land on “serial entrepreneur” and “digital marketer.” In my businesses, it’s worked in my favor that I understand the entrepreneurial journey as well as the nuts and bolts of strategic marketing. But unless you run a marketing agency like I do, you might not have the luxury of simultaneously being a marketing professional.
At StringCan Interactive, we take great pride in assisting family-centered businesses become as successful as they possibly can. If a company serves families with its products or services, we feel called to help them improve and grow. I launched this company in 2010 with the clear vision of delivering informative, direct communication, and strong strategy plans to clients in order for them to scale their companies steadily and successfully. And ever since, our mission has been to communicate with clients in the same manner that we prefer, as well... honestly, directly, and constructively so we can all bring our respective business dreams to life.