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Ending the War Between Sales and Marketing

It’s not hard to see why the most successful businesses also tend to have the most thriving company cultures and internal alignment among team members. If a workplace is harmonious, it’s only natural that it will fuel stronger relationships, more collaboration, and more wins. But if this isn’t the case within the walls of your business, you might be running into the age-old sales vs. marketing showdown.

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What Does Goldilocks Have to Do with Creating Your Annual Plan?

Over the last 25 years, I have launched 8 different businesses, mostly in the sales and marketing space, and when I reflect on those businesses I often think about Goldilocks. As an entrepreneur or business leader, we have to make many decisions and often the results of those decisions “just don’t feel right.”

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Why It's Important to Follow Brand Standards

You might be familiar with studies that claim something about the importance of brand impressions, like this one that states five to seven brand impressions are necessary before someone remembers your brand.

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The Best Way to Experience Your Clients' Brands? Become an Actual Customer

Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ brands. Does that blow your mind as much as it did ours?  

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3 Reasons Negative Reviews Can Be Even More Important Than Positive Ones

Did you know that 90 percent of consumers read online reviews before visiting a business? And that 86 percent of people hesitate to do business with a company if it has negative online reviews?

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Educate Your LASIK and Cataract Patients with Content Marketing

When you oversee the marketing for a LASIK and eye care practice, it can be tempting to fall into the rut of prioritizing ‘awareness’ marketing tactics. You probably know all too well what this looks like: Banner ads and social media advertising to get your name out there, email marketing to let your current customer base know about new offerings - and other similar efforts.

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How to Inspire Your Team to Be Its Best

Whether you’re a large business that’s been steadily growing for many years, or a scrappy young business just starting out, there’s one thing every business owner and leader can agree on: everyone wins when your team members are thriving. When employees are engaged, when they feel appreciated and rewarded, when they’re operating at their personal bests - collaboration, innovation and progress often result.

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Giving a Hand up, Not a Hand Out to Help a Fellow Entrepreneur Devastated by Hurricane Maria

Let’s be honest here; entrepreneurs are a weird bunch. We work very hard to build our companies into a healthy well-oiled machine. And once that happens, instead of giving ourselves a big pat on the back and taking some time off to smell the roses, we focus instead on taking it to the next level or look for more problems to solve.

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Your GDPR Most Asked Questions, Answered

If you have recently received an email from Google regarding the General Data Protection Regulation (GDPR) you may be wondering what your company needs to do in order to be compliant with the regulation. The GDPR regulates and puts strict processes in place on how businesses will be allowed to collect, store, and process data.

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How Facebook's News Feed Change Will Affect Your Business - And What You Can Do

Very recently, Mark Zuckerberg and his team revealed that Facebook’s newsfeed will be changing in some pretty major ways. He explained that the overarching new direction he was giving his product team was to shift away from focusing on helping users find relevant content to helping them have more meaningful social interactions.

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