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Digital vs. Traditional Marketing: What's Better?

So your company is growing and you’re thinking about enlisting the help of a marketing agency to accelerate this growth. But there are endless types of marketing - and therefore agencies - and it can be hard to know which path to pursue. Do you go with a firm that specializes in traditional marketing, or one that has more expertise in digital marketing? And before deciding that, do you really know which type of marketing will serve your particular business and ideal personas best?

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Direct vs. Indirect Competitors and How to Monitor Them

As a business owner, you might not want to spend a lot of time dwelling on your competition. The general mindset is often to put on some blinders and focus on yourself… right? Well, this might not always be your best bet. In fact, regular competitor monitoring and an occasional competitor analysis can actually be healthy and productive practices for your business.

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Top 4 Things to Keep in Mind When Conducting a Brand Audit

You might’ve seen our recent post about how you can make planning for 2019 a little (actually, a lot) less scary. But this time of year also highlights other initiatives that you might feel compelled to engage in, as well. If conducting a brand audit is one of these things on your radar, you might not be sure where to start.

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How We Make Time for Physical & Mental Health

Like most working adults, balancing work and life can be tricky, and oftentimes physical and mental wellness can get pushed to the back burner. But the reality is that everyone needs to take time to take care of themselves, both mentally and physically. As a team, the StringFam has made it a priority to take time for our health and encourage each other to do the same. If you’re looking for ideas for making work-life balance work for you and your team, here’s how we do it (without going insane):

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Here's What Your Team Should Focus on When it Comes to Digital Marketing

If you’re running the marketing show at your company, it can be both empowering and frustrating. Even with a good deal of autonomy to execute the initiatives of your choosing, you might feel there’s always more you can try, do, learn and implement. What really moves the needle on revenue goals? And how can you cull through all the potential possibilities within digital marketing, figure out how to prioritize marketing objectives and see your vision through to fruition?

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Is Your Health Club Struggling in its Google Search Engine Ranking?

Which of the following statements do you agree with?

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Top 7 Ways to Discover New Content Topics

Does this sound familiar? You’ve invested your time and resources into developing a strong content marketing strategy and mapped out how many pieces of content you want to publish per month. You might have content categories defined, and the framework of a content calendar laid out.

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What You Need to Know About Facebook’s Targeting Changes

Big changes have been impacting Facebook advertising and will leave a lot of advertisers left to rethink their targeting strategy. Following the Cambridge Analytica scandal, Facebook has separated from their third-party brokers or Partner Categories such as Acxiom, Epsilon, Experian, TransUnion, and Oracle.

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Creating Content Parents will Love

If you run a swim school, health club, theme park or other type of business that counts on families as the backbone of your clientele, you might wonder how to use content to attract, convert and retain this audience as customers. Families all have their own dynamics and stories, and definitely cannot be approached with a one-size-fits-all mentality in marketing. But despite these differences, we have discovered a few consistent threads woven into the majority of parents’ wants and needs through working with countless family-focused businesses over the years.

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