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DIGITAL MARKETING BLOG 

 

 

 

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We share the highlights so you don't have to worry about missing anything.

We Love Working With Health Clubs: IHRSA Recap

We had a blast at the International Health, Racquet & Sportsclub Association (IHRSA) annual conference in sunny San Diego, CA. Jay partnered with Meredith DeAngelis, CMO of the Village Health Clubs & Spas, to speak about how worked together to drive new memberships, increase sales and deliver a strong ROI of almost 1,400 percent.

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The Top 5 Ways Marketing Can Help Your Sales Team

There’s been a lot of talk in recent years about better aligning sales and marketing teams in order to get better overall results. But even though the recurrence of this conversation has been a giant step in the right direction, HubSpot recently found that fewer than half of marketers would describe their companies' sales and marketing teams as "generally aligned."

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How Long Does It Take Your Health Club to Respond to Leads?

We wanted a better understanding of how long it takes health clubs to respond to new member leads, so we decided to do a little secret shopping and conduct our own research. We reached out to over 500 health clubs across the U.S. as an interested prospective member and tracked how long it took to receive a response. The results were shocking. Check out our infographic below with the data.

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Online Marketing Tactics that Generate the Best Leads for Sales

As an experienced marketer, you don’t need us to tell you that the digisphere can be a goldmine for leads. But how many times have you gathered what you thought were warm leads online, just to pass them to sales and find out they’re not viable for one reason or another? You’re not alone.

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3 Tips to Prioritize Marketing Efforts for Your Business

Most of us know that putting the pedal to the metal on marketing is how to grow a successful business. Whether your sales are floundering, booming, or somewhere in between, making marketing one of your strategic business priorities can always help you start (or continue) to grow.

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StringCan Values

Jan 11

StringCan Values

Having strong values and sticking to those values is really what sets us apart from other marketing agencies. It’s refreshing to be part of a team that cares about our clients, each other and how we find success. Our values are printed on a glass wall in our office to remind us what’s important to us and what it means to work at StringCan. I asked each team member to think about our values and which one they liked most.

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3 Best Practices to Better Support Your Sales Team

If you’re in the role of CMO or Marketing Director, you’re well aware of the necessary interplay between sales and marketing in successful businesses. So even if you’re not directly responsible for training and managing your sales team, you’d be wise to nurture their sales skills and lead them in setting strategic goals that benefit both of your departments. Here are some tips for getting the most out of your salespeople, so both marketing and sales - and therefore the company - can see real growth.

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Why Reviews Matter

Sep 10

Why Reviews Matter

Back when online review sites started to become popular, they only applied to a few industries (like restaurants and hospitality). But fast-forward to today, and it seems no business is safe from the digital grasp of review sites, including health clubs, doctors’ offices, beauty salons, contractors and much, much more. This has really changed the way that consumers select companies to patronize - and as such, it should also change the way those same companies manage their online reputation.

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Looking for Franchisees? Borrow from B2B Marketing Best Practices

When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising is not easy, and finding someone who wants to be an entrepreneur and open the doors of a new location is not always a walk in the park. If you’re struggling to find the right people to oversee your next branch, the answer could lie in a new marketing approach.

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How to Use Your Sales Team to Create Marketing Topics

So, you’ve decided to go all in with content marketing. You’ve won your executive team over to this new direction, and have mapped out the types of content (and frequency) that will resonate best with the customers and prospects you’re looking to attract. After all of this groundwork is laid, the next step is coming up with interesting topics that will appeal to your target audience.

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