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DIGITAL MARKETING BLOG 

 

 

 

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3 Best Practices to Better Support Your Sales Team

If you’re in the role of CMO or Marketing Director, you’re well aware of the necessary interplay between sales and marketing in successful businesses. So even if you’re not directly responsible for training and managing your sales team, you’d be wise to nurture their sales skills and lead them in setting strategic goals that benefit both of your departments. Here are some tips for getting the most out of your salespeople, so both marketing and sales - and therefore the company - can see real growth.

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Why Reviews Matter

Sep 10

Why Reviews Matter

Back when online review sites started to become popular, they only applied to a few industries (like restaurants and hospitality). But fast-forward to today, and it seems no business is safe from the digital grasp of review sites, including health clubs, doctors’ offices, beauty salons, contractors and much, much more. This has really changed the way that consumers select companies to patronize - and as such, it should also change the way those same companies manage their online reputation.

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Looking for Franchisees? Borrow from B2B Marketing Best Practices

When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising is not easy, and finding someone who wants to be an entrepreneur and open the doors of a new location is not always a walk in the park. If you’re struggling to find the right people to oversee your next branch, the answer could lie in a new marketing approach.

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How to Use Your Sales Team to Create Marketing Topics

So, you’ve decided to go all in with content marketing. You’ve won your executive team over to this new direction, and have mapped out the types of content (and frequency) that will resonate best with the customers and prospects you’re looking to attract. After all of this groundwork is laid, the next step is coming up with interesting topics that will appeal to your target audience.

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Leadership Lowdown with Jay Feitlinger

Our leader, Jay Feitlinger recently sat down with Jodi Low, an accomplished corporate trainer, inspirational speaker, Founder and CEO of U & Improved and host of Leadership Lowdown on Phoenix Business RadioX, to discuss the importance of mentorship, investing in people/your team, creating company culture, work/life balance and more!

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5 Ways to Increase Your Swim School Class Registrations

Even if you have a thriving swim school, it’s always helpful to have a full roster for each of your classes. After all, you never know when a family might need to press pause on swimming for a bit or when you could face seasonal challenges. The more registrations you have, the better your revenue during these dips in business.

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6 Free Photo and Photo Editing Sites to Make your Jaw Drop

It’s been said pictures are worth 1,000 words, but we’d argue that pictures are worth exponentially more than that in your online marketing. According to Xerox, visuals with color increase a person’s willingness to read a piece of content by 80 percent. And social media platform Buffer found that visual content is 40x more likely to get shared on social media than other types of content. At this point, there’s really no question that incorporating high-quality, relevant images can do wonders for your blog readership and site traffic.

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Giving Back! Volunteering At Lost Our Home Pet Rescue

This month we took some time to give back to our community by volunteering at Lost Our Home Pet Rescue, a no-kill animal shelter located in Tempe, Arizona. They help people in crisis care for their pets, rescue abandoned pets, provide temporary housing for pets, help owner-surrened pets, offer low-income boarding and provide medical care, shelter and food while to trying to find pets a loving home. 

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Be Thankful for a Full Sales Pipeline with These 5 Steps

You might be grateful for a lot of things that your company is doing well – camaraderie around the office might be at an all-time high, positivity could be on an upswing and you might be really happy with how your business is staffed. But still, few things can be more stressful than an empty pipeline. If you’re feeling the squeeze of a lack of impending sales, don’t despair. Here are five steps you can take today to get that pipeline humming and your joy meter rising.

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