Become a Better Business Owner with Feedly

lessons from our LAB

October 15, 2015

Become a Better Business Owner with Feedly

Katie is our content expert with a strong passion for writing and social media.

 If you want to become a well rounded, in the know business owner, start using Feedly! Stringcan Interactive looks at the top five benefits of utilizing this tool for your online business and your professional interactions.

I never thought it was possible to fall in love with an inanimate object, but this all changed when I met Feedly. Ever since I discovered Feedly and started using it, I can't believe how much time I've saved and how much I have learned. Now that I know how valuable Feedly is, I want to share it with the world! And more specifically, with business owners. I can assure you that if you're a business owner and you start using Feedly, you will fall in love with this tool too.

So, what is Feedly? To put it simply, Feedly is basically an aggregation site for recent content that is relevant to you. Once you create your Feedly account, you choose which blogs and websites you want to follow. 

Then, every time you log into Feedly, you will see new content these sources have published. If you're a business owner, you're probably thinking, "Why would a tool like this benefit me?" Well, here are five specific reasons why!

Study Your Competition

Do you know what your competitors are saying online? If you don't, Feedly can help you keep a close eye on them. Just use Feedly's search box to find your competitors, and if they have a blog or feed, you just click the plus sign to start following them. You can even create a category called something like "Competitors" to keep the content separate from other sources you're following. Knowing what kind of content your competitors are publishing can help you understand how they appear online and who they are trying to appeal to. Then, you can make sure you aren't saying the same things your competitors are so that you can more effectively differentiate yourself.

Stay Up to Date on Industry News

To be a successful business owner, you need to understand what’s going on in your industry. Thankfully with Feedly, you can learn about recent industry developments, tools and trends as soon as they happen. Then you can leverage this information before your competitors do so that your business has an edge over them. Staying up to date will also help you become a true expert in your industry, which can make prospective customers feel more comfortable buying from your business. And the best part? You'll minimize those embarrassing moments when other professionals ask you about something that you know nothing about!

Save Time Searching for Content

If you're already an avid content consumer who constantly scours the web to stay informed, Feedly can simplify this process for you. Instead of visiting each blog or website individually, Feedly brings it all together in one place. This way, you can spend more time learning and less time searching. Feedly also organizes the content so that you can quickly see which content is most popular and most recent. Plus, any time you stumble upon a new source you like, you can easily add them to your Feedly (instead of accidentally forgetting about them forever!).

Make Sharing on Social Media Easy

If you want to be a well-known business owner with an established online presence, being active on social media can help substantially. Social media is the best way to communicate with other business owners online and to connect with your target audience. For those of you thinking, “I just don’t have time for social media,” no more excuses! Feedly makes it ridiculously easy to find shareable content and post it on your social media accounts. Once you find an article you like, you simply click the social media icons above it to share it with your followers. And don’t worry, Feedly lets you modify your post before it goes live. This easy share feature is available for Twitter, Facebook, LinkedIn, and even Hootsuite.

Learn Something New Every Day

Successful business owners understand that no matter how successful you are, there's still always room to grow. By taking a few minutes every day to learn something new, you can become a better business owner daily. All you need to do is log into Feedly and find articles that can teach you something you didn't know before. Don't understand what you should be doing on LinkedIn? By searching "#LinkedIn" on Feedly, you can quickly find quality articles that can teach you effective LinkedIn strategies. This way, you can save yourself a lot of time and successfully connect with business owners and/or prospective clients. No matter what you want to learn, Feedly can teach you.

If you're so focused on your business that you aren't paying attention to what's happening in the world around you, your tunnel vision will stump your growth. By taking a few minutes every day to log into Feedly, you can be a more well-rounded and knowledgeable business owner. Along with discovering awesome and insightful content, you will discover new ways to improve your business and increase your sales. Have any other questions about Feedly? Comment below!

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