Black Friday Boasts $648 Million in U.S. Online Holiday Spending, Up 9 Percent vs. Year Ago

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November 28, 2010

Black Friday Boasts $648 Million in U.S. Online Holiday Spending, Up 9 Percent vs. Year Ago

Our Digital Scientists are made up of tech-loving, results-oriented, passionate, digital marketing nerds who have an unnatural obsession with all things digital. Most likely seen glued to a screen and spewing new digital marketing trends.

Black Friday is over, and shoppers certainly took advantage of many deals. Already those who missed out are looking for Cyber Monday deals. During Black Friday eBay saw a surge in mobile bidding, up 30% compared to last Friday, a trend that matches up with an increase in PayPal payments which were up 27% on Black Friday. PayPal reported an increase in mobile payments of 310% over Black Friday 2009 which could be shoppers paying for auctions, chipping in for holiday group gifts or splitting the cost of a Black Friday lunch. ComScore, today reported U.S. retail e-commerce spending for the first 26 days of the November – December 2010 holiday season. For the holiday season-to-date, $11.64 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. Black Friday (November 26) saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9-percent increase versus Black Friday 2009. Thanksgiving Day (November 26), traditionally a lighter day for online holiday spending, achieved a strong 28-percent increase to $407 million.

We thought it would be interesting to compare year over year sales, since 2005, and then to see what was the hottest toy of the year for each year. Before we get into the revenue details here are a few interesting facts about Black Friday:

Defined: Black Friday is the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season.

Origination: The day's name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving. Today Black Friday, the day after Thanksgiving marked when retailers went from being in the red, and in debt, to being in the black, and making a profit for the year.

Is Black Friday the busiest sales day of the year? It has been for the past few years, according to ShopperTrak, but traditionally the Saturday before Christmas often enjoys that distinction.

Are you really getting the best deal? Many Black Friday deals are matched or beaten later in the season.


Screenshots from the 2010 ComScore Press Release


Screenshots from the 2010 ComScore Press Release

You can review the 2010 ComScore press release. Were you surprised to see a 9% growth over last year?

Image via ComScore

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