Is Your Brand Interesting Or Invisible?

lessons from our LAB

January 19, 2012

Is Your Brand Interesting Or Invisible?

Our Digital Scientists are made up of tech-loving, results-oriented, passionate, digital marketing nerds who have an unnatural obsession with all things digital. Most likely seen glued to a screen and spewing new digital marketing trends.

You do a lot online to get recognized, but are you really being heard by the right customers? Are people talking about your brand? Are you listening and communicating? If not, your brand is not interesting, and that means you are invisible. If your marketing campaign is not effectively reaching its target audience to excite them in the right ways, you may not be making the most out of your time online.

So, how can you make your brand interesting? Easy, give people a reason to talk about you.


Dust off that old marketing plan and take a fresh look at what can be done to transform your brand into something more engaging that customers will want to interact with. Branding today is much more than a shiny, new logo; it's about reinventing your company with a new spark of life into everything you do. Think about what your company stands for. Why do customers like you, and why do they not? Redefine your goals and transform your business into what the customers want it to be, not what you think it should be. After all, it's their interest that keeps this boat afloat. And if your rebranding is done the right way, by a professional, talented and savvy creative team, it will generate lots of interest and excitement around your company.


Get Social

One of the best ways to stir up some excitement and chatter about your brand is to plug into social media. There are some really innovative and unique ways to leverage a variety of social media platforms. Don't be afraid to jump in head first to fully submerge yourself in the creative and interactive world of social media. With enough pizzazz behind your social engagements, the fans will start stacking up and new opportunities will arise. But I can tell you this, it certainly won't happen on its own, so get out there and start communicating. Not sure how to get started? Try making an exciting video to share through YouTube and your social media channels. If that's not your style try creating insightful dialogue on Facebook and Twitter that gets fans interacting. If you're still not feeling that creative spark, don't hesitate to drop us a line for some new ideas.


Mobile is the next frontier of digital marketing. It is the fastest growing segment in today's digital world. 2012 promises to be a giant year for mobile, so tap into the growing opportunities before you get left behind. Between smartphones and tablet PCs, the mobile web is becoming a more regularly used service each day. A rapidly growing percentage of users are now interacting with company websites and social pages like never before. Don't believe me? Check your web analytics and I bet you'll be surprised. Utilize QR codes and specialized mobile web landing pages to increase engagement with your brand online. Build a slick, mobile version of your website. Brainstorm an idea for a mobile app that will get the market excited and then have it developed. Find creative ways to get in front of the mobile generation so you don't get left behind.

Start being interesting and innovative and your customers will want to talk about you. Why wait, start today!

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