If your company website can’t be found, attracting new customers will be impossible. To make sure your target audience can easily discover your website, you need to improve its ranking on search engines like Google. You also need to display your website’s content in a visually appealing manner so that visitors will actually read it. These two steps will optimize your website’s visibility and traffic, and can convert visitors into customers!
So, how do you increase the SEO of your website? The main tools are strategy, web analytics, keywords, optimized content, site structure, usability & design, and link building. For more information on these tactics, reference the infographic below:
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Featured Photo, Phoenix. StringCan Interactive. 2015.
Image by irfan_kerenz via Flickr CC