How To Use Blogs - Best Practices

lessons from our LAB

March 26, 2013

How To Use Blogs - Best Practices

Our Digital Scientists are made up of tech-loving, results-oriented, passionate, digital marketing nerds who have an unnatural obsession with all things digital. Most likely seen glued to a screen and spewing new digital marketing trends.

 Here's the lowdown on how to make your blog the most optimized and engaged it can be with the following best practices.


When generating blog article ideas, keep your target audience in mind for both the topic and tone of each article. Consider what they would be interested in reading on your site as well as how you want your blog to represent your brand on your website. Topics should be easy for users to identify and are relevant to what they are searching for, your products, industry news, etc. StringCan also recommends creating a blog content schedule to help manage topics and stay consistent with frequency.

Post Length

Keep posts between 250-1000 words to optimize posts for reader attention span, SEO, and post quality.

Post Frequency

Search engines give more authority in search rankings to your website based on how frequently content is produced and how valuable that content is to readers. With that in mind, it is a best practice to produce new articles for your blog as frequently as you can manage creating new content. Ideally, at least 1 post a week will help produce higher search credibility, but at a minimum you need to produce new content twice a month.


When writing articles for your blog, focus content around keywords your target audience is searching on. You want to massage the keywords into the content exactly how users are searching for them, but in a comfortable and readable way. Focus on 1-3 keywords in a blog. Don’t try to force in too many keywords that don’t read well.

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Pictures and Video

Embed pictures and video into your blog to help break up content and add a visual appeal to your postings. When adding images, be sure to optimize them with ALT text and descriptions to help with search optimization.


When applicable, link your content to relevant sources mentioned in the article by hyperlinking specific words. Be sure to set each link to open in a new window so users who click the links in your blog are not taken away from your site. Do not stuff articles with links – generally use no more than 2-4 links unless merited.


Closely monitor your articles for new comments. Wordpress can add plugins to notify you when new comments have been made. When a reader comments on one of your articles, it is important to respond in a valuable and timely manner to make them feel like they are part of the conversation and part of your brand experience. 


Once your article is up and live on the blog, it is important to increase exposure to your content. Share your articles on your social networks to drive your fans to your website and create more lead opportunities. To further increase visibility, share your articles on social bookmarking sites such as StumbleUpon, Digg, and Reddit. The more places your content is visible, the more traffic you will earn.

Guest Blogging

To increase the amount of content and expertise on the site, leverage guest bloggers to create new content for your blog. There are a large number of authors willing to produce content for free or for a low cost in order to increase the recognition and earn links back to their site. This can be a very affordable way to consistently produce frequent content from a variety of trusted sources.

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