In the world of content writing, what could possibly be worse than a spelling error, grammar mistake, or a false fact? There is only one thing: improper word choice.
When you're trying to get a certain point across, it's essential to choose the right words. But when many words mean the same thing or sound similar to other words, choosing the wrong word is easy. Here are some of the most common confusing and misused words in content marketing:
Accept vs. Except
Accept: to take willingly or receive favorably; to submit to
Except: to exclude or omit; to leave out
When a company doesn't understand how to use social media, it accepts guidance from digital marketers.
Most entrepreneurs can be successful, except the ones that doubt themselves.
Affect vs. Effect
Affect: to act on; produce an effect or change in; always a verb
Effect: a result or consequence; usually a noun, but used as a verb when saying that an object produces an effect or change
Content marketing affects a company's reputation as a thought leader.
One effect of content marketing is brand awareness.
The company's new website effected its Google ranking.
Good vs. Well
Good: an adjective that modifies nouns
Well: an adverb that modifies verbs and adjectives
If an employee feels good, it means they are in good health.
If an employee feels well, it means they have an excellent sense of touch.
Convince vs. Persuade
Convince: to cause someone to believe something
Persuade: to prevail on someone to do something
You convince someone that your product or service is worth buying.
You persuade someone to purchase your product or service.
Farther vs. Further
Farther: refers to physical distance
Further: refers to an abstract measurement
The business moved to a location that is farther away from me.
To learn further about a business, you should visit its website.
Who vs. Whom
Who: the nominative form; use when the subject is carrying out the action taking place
Whom: the objective form; use when the subject is the receiver of the action taking place
People who use social media often usually have a Twitter and Facebook profile.
Social media users usually connect with others whom they know and like.
Ladder vs. Latter
Ladder: noun; a structure with rungs and parallel supports used for climbing
Latter: adjective; the comparison form of later; opposite of first or former
Hard work and commitment will lead an entrepreneur up the ladder of success.
The business meeting will take place in the latter part March.
Imply vs. Infer
Imply: to indicate indirectly or by allusion; to make an implication
Infer: to draw a conclusion of an inference
Customers infer from a business' website whether or not the company is legitimate.
When a company stops posting on social media websites, it is implying that the business has shut down.
Knowing the meaning of these commonly confusing words can prevent you from using the wrong words in your online content. As a result, your company's blogs, articles, and website content will sound much more professional and polished! When visitors read this impressive and grammatically sound content, they will be more likely to respect your business and engage with you.
What are other confusing words you get mixed up? Comment below!
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