New StringCan Project Manager Theresa Pagnani

lessons from our LAB

June 14, 2012

New StringCan Project Manager Theresa Pagnani

Our Digital Scientists are made up of tech-loving, results-oriented, passionate, digital marketing nerds who have an unnatural obsession with all things digital. Most likely seen glued to a screen and spewing new digital marketing trends.

Greetings from the newest member of the rapidly growing StringCan Interactive team!


My name is Theresa Pagnani and I'm just beginning my second week and I love it already. I began as a Digital Media Coordinator and now my role has fallen into being the Project Manager for the agency as well. While I manage the projects and make sure everything runs smoothly, I will also be writing blogs weekly on various topics, editing blogs and articles for the team, among other tasks.


I just wanted to take this opportunity to thank Jay and Kevin for being extremely welcoming and helpful in my first week and that I can't wait to see where this takes the agency as a whole. I'm really looking forward to my time here at StringCan and learning from people who really know all there is to know in this field, this is such a great opportunity and I'll be sure to use what I learn as effectively as possible, only making a positive impact on the team.... Enjoy...




Where do you live/Where are you from?


I live in Tempe now, originally from Rockland County, New York, 10 miles north of NYC


Where did you go to school?


Coastal Carolina University in Myrtle Beach, SC


What is your background in marketing?


For my last semester of school I participated in a Marketing internship as the assistant to the Marketing Director of a Restaurant Group.


What are you passionate about?


From a business standpoint, I’m passionate about success and learning… I love working hard and seeing the results in the end and if the results aren’t what I wanted them to be, that’s even better, it then provides me with so much motivation that I’ll get better the next time. I know that StringCan is the place to pursue these passions, being surrounded by a tight knit group of people that love what they do and go above and beyond expectations is exactly where I want and need to be.


But my passions cover a wide range of interests. I love sports, I’m extremely passionate when it comes to anything about my teams – the Knicks, Mets, Jets and Rangers(hockey of course)… And yes, I know, I heard you say in your head “That’s unfortunate…”, at least for the first two teams, but things are looking up for them all recently, the past 11 years of my existence have been rough when it came to that. But I can finally go out it public and proudly wear some sort of memorabilia, while still being a little hesitant because of circumstances like when I wear my Mark Sanchez t-shirt jersey and some old man comes up to me and taps me on the shoulder and says, “HEYYYY! How’s it feel to be the back up to a back up? You know? Tim Tebow”… And I respond with “Yea, I know who you meant.” (Tip #1 - Never give someone like that satisfaction of thinking they just said something funny. Tip #2 – Avoid the question at hand.)


I love horses… I spent my sports-free summer at a barn from the time I was three until 20. It taught me so much – responsibility, care, patience, work ethic– everything you need and more to succeed in life.


Oh and I almost forgot, I l-o-v-e love whiffle ball. When I’m in the moment, I’m so passionate about it. There’s nothing like gathering your fam and friends to go into the back yard and play the most uncompetitive, fun game so competitively and passionately that it ruins friendships and relationships… but just for a few minutes.




What's one thing about you people would never guess?


This is something that people who have known me for a long time are aware of but for people who are just meeting me - I. Can’t. Dance… At least standing up… I can dance when I’m sitting down in the car and belting any music that I have but when it comes to dancing like a normal human being, up on my feet, I can’t do it… It’s like my upper body knows how to but I’ve somehow lost the connection between my upper and lower halves, it’s really unfortunate if you ask me.


What's you favorite YouTube video?


Ever have a bad day? Watch this… over… and over… and over. [youtube]


If you could be one of the following, what would you be and why? A fire hydrant, a zebra, or a kumquat?


Hmmm.. all have their pros and cons… A fire hydrant is strong and sturdy, but unfortunately, is the restroom for anything with four legs, sometimes 2 legs, depending on the type of night one has. So I would consider this if, and only if, I came with an invisible umbrella shield… and air freshener… Oh and if I had the ability to shoot people with water who parked within an illegal distance of me and blocked my view of the world, that would be superb.


A Zebra…. I am a big animal lover… I love horses, Zebras are kind of like a horse with fun stripes. But they are prime real estate for the mouths of any safari meat eater… If I was a zebra that was like a human that’s really good at evading the police, I’d totally be a zebra because my escape tactics from predators would be top notch.


A kumquat… interesting… but no.


I think it’s fair to say that I’d choose being a Zebra… any living thing risks its life on a daily basis and hey.. I think evading a lion would be a great story for the family.


If there was one thing you wish you could have invented first, what would it be and why?


The noodle for pools. It may just be noodle-shaped Styrofoam to you, but it’s the best use of Styrofoam that I’m aware of. It has so many different uses, the obvious one is to help you float, another being filling it up with water and turning it into a super soaker, and then of course being that obnoxious kid at the swim club that takes the noodle and slaps it against the surface of the water, making it sound like a gunshot and scaring half the people there… I could go on and on about its uses, but I’ll refrain for now.




On a serious note, what are you most looking forward to learning from StringCan?


I’m most looking forward to absorbing everything there is to know about all the services StringCan offers to their clients, and being able to excel in as many areas as I can in order to be a huge asset to the team. I’m so grateful to have an internship where I can learn all the facets of the business and I’m not just focusing on one specific type of task. I’m really looking forward to learning more about how to expand my knowledge with Social Media and how to be able to assist companies with the improvement of their social media outlets. And I’m very excited to put my organizational and project management skills to use here.


I love waking up every morning with that responsibility of having people looking to me to make sure that we have everyone and everything down pat and on the right path. I love making people’s lives less stressful and I think that my ability to keep things organized will alleviate so much of the everyday, unnecessary stress. I’m also really looking forward to using my English Degree in order to help out my whole team with things like editing their blogs or articles, and just going over them so that we can all have a positive impact in our field for StringCan.


This is the best opportunity I’ve ever had and I’m going to make sure that I soak up as much information from the team and learn as much as I can in order to better myself and the agency. I know that this internship is going to provide me with an endless amount of opportunities and I hope that every opportunity in the future involves working with StringCan.


What would be your dream client to work with and why?


I’d love to work with a client that gives me free rein, where I can go above and beyond what they expect and in the end provide them with great ways to improve their business. Having restrictions is hard, you have to be able build that relationship with the client where they trust in you to make them better; you have to convince them with a presentation and provide them with solutions to their problems, instead of just stating what their problems are. And in the end you can end up helping them with more then you were supposed to, which in turn makes them look and do better, as well as StringCan benefiting from it at the same time.


What do results mean to you?


I always strive to have the best results I can. Although it may be hard to fail, I understand that not everything is going to turn out in a way that I had hoped and that if I fail, it’s ok. It becomes a learning process because being able to see your flaws is one of the main ways to improve yourself and the company you work for. And when I get to my results, it starts all over again; what do I have to do next? How can I improve from the last project? What did I learn from it and how can I apply what I learned to projects in the future?


What is your proudest career accomplishment and why?


Although my career has been short so far in the Marketing world and knowing that I’m a beginner, I would have to say my biggest accomplishment was with my first internship with the TBonz Restaurant Group in Myrtle Beach, SC. It was then that I saw what I really wanted to do with my degree, that I wanted to be involved with online marketing and everything that goes with it because it is something that is growing so fast and everyone needs help with it as time goes on. So I would have to say that my accomplishment would be figuring out that this is going to be my career, that I love doing what I’m doing and that I’ve hopefully found my niche.


Featured Photo, Phoenix. StringCan Interactive. 2012.


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