Optimizing Your Business For Search - Get Found and Get Known!

lessons from our LAB

August 26, 2011

Optimizing Your Business For Search - Get Found and Get Known!

Our Digital Scientists are made up of tech-loving, results-oriented, passionate, digital marketing nerds who have an unnatural obsession with all things digital. Most likely seen glued to a screen and spewing new digital marketing trends.

Is your business being heard? We understand that being found within the endless sea of businesses online can be a big challenge. So, we have put together a list of best practices for optimizing your website and social pages for better search results. Be found for the phrases your audience is searching for with these tips and tricks.


Facebook & Social Media

  • Utilize All Social Platforms (Facebook, Twitter, YouTube, LinkedIn, Yelp, Foursquare, etc)
  • Update Info Pages with Current and Complete Information
  • Use Descriptions/Copy with Targeted Phrases
  • Share Your Brands Content Through Internal Links To Your Website/Social Pages
  • Create a Facebook Landing Page
  • Utilize Facebook Events
  • Encourage Social Check-ins From Customers
  • Encourage Reviews (Yelp, Angie's List, etc)
  • Use Facebook Notes
  • Utilizing and Optimize Video
  • Create a Branded YouTube Channel



  • Inserting Code Onto Webpage To Make It Searchable In Facebook
  • Frequent and Consistent Blog Use - Target Topics w/ Keywords
  • Optimize Webpage Title and Description
  • Include Page Headings
  • Use Alt Text with Images
  • Use Targeted Keywords Throughout Ad Copy
  • Generate New Website Content Frequently
  • Build Link Partnerships
  • Register Your Domain Name For Long Time Intervals
  • Optimize for Mobile


When used frequently, consistently, and intelligently these tips can dramatically boost traffic to your website and social pages. The difficult thing for most businesses is often staying on top of new content creation for your website, blog, and social pages. This however, is absolutely essential for high search rankings and is not something that should be pushed aside.


If you have specific questions about how your business can optimize its content to increase search traffic please contact us or join the conversation on Facebook.



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