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DIGITAL MARKETING BLOG 

 

 

 

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We share the highlights so you don't have to worry about missing anything.

Sharing Company Culture on Social Media

Social media provides you with a great opportunity to show off a different side of your company. Every year, company culture is becoming a bigger part of what motivates employees to work for certain companies. Company culture is essentially the personality of a company. It’s what differentiates the mindset, attitude, beliefs and behaviors of everyday office life.

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Educate Your LASIK and Cataract Patients with Content Marketing

When you oversee the marketing for a LASIK and eye care practice, it can be tempting to fall into the rut of prioritizing ‘awareness’ marketing tactics. You probably know all too well what this looks like: Banner ads and social media advertising to get your name out there, email marketing to let your current customer base know about new offerings - and other similar efforts.

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Tips for Dynamite Group Dynamics and Communication at Work

Team communication. If saying that out loud at work feels like a misnomer and you’re cringing at the memory of your latest interaction, you’re not alone. Teams across the globe all tackle the issue of maintaining effective, happy, healthy, and productive team communication at work. While there’s no perfect workplace, or a one-style-fits-all approach that will work, there are lots of businesses that forge through a tough situation to nail down the traits of a team that can communicate with trust and a little love while GSD (getting sh*t done).

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How to Differentiate Your LASIK Practice from Your Competition

It’s no surprise to experienced marketers that medical practices need to market and define their brand differentiation strategy just like any other business does. But what might be surprising are some of the most effective methods you can take to do this.

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Connecting with Your Team Outside the Office

In order for teams to be successful, they have to be able to communicate well with one another. Communication plays a huge role in not only making sure that work is getting done right, but also in understanding how your team members think and how to best work with each other. Sometimes it can be difficult to develop that level of communication in a professional setting, which is why it is incredibly important to connect with your team members outside of the office.

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Here's What Your Team Should Focus on When it Comes to Digital Marketing

If you’re running the marketing show at your company, it can be both empowering and frustrating. Even with a good deal of autonomy to execute the initiatives of your choosing, you might feel there’s always more you can try, do, learn and implement. What really moves the needle on revenue goals? And how can you cull through all the potential possibilities within digital marketing, figure out how to prioritize marketing objectives and see your vision through to fruition?

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When to Hire a Marketing Partner for Your Health Club

As the owner of a health club, you might be thinking about engaging with a partner to help you with marketing management. But before taking this step, you may have some hesitation. Maybe you worked with a freelancer for a period of time and had a poor experience, or maybe you hired a marketing firm to promote a specific event and were left disappointed with the results.

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Why Reviews Matter

Sep 10

Why Reviews Matter

Back when online review sites started to become popular, they only applied to a few industries (like restaurants and hospitality). But fast-forward to today, and it seems no business is safe from the digital grasp of review sites, including health clubs, doctors’ offices, beauty salons, contractors and much, much more. This has really changed the way that consumers select companies to patronize - and as such, it should also change the way those same companies manage their online reputation.

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The Importance of Taking Time Off

Does anyone remember the good ol’ days when it was standard to put in 9 to 10 months of work throughout the year and then have June, July, and most of August to kick back by the pool and relax? At StringCan, we believe in a good summer vacation. Not necessarily the types of summer vacation that we were gifted in our school days, but a chance to get out of town and enjoy spending quality time with family and friends. We have found that taking time off work during the summer sets us up to be more creative and productive when we return.

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Can Flex Time Set Your Company Apart?

At StringCan, one of the things that we are most proud of is our commitment to our culture and our team. We constantly strive to find ways to make our employees happy; we’ve found one of the best ways to ensure employee satisfaction is through a flexible work environment. 

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