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Everything You Need to Know About: Buyer Personas

Your buyer personas are practically your digital marketing strategy’s bread and butter and your bullseye all rolled into one. It only makes sense that “63% of marketers create content by buyer persona.” Personas do just that - they help you personalize your content, offerings, and messages to ensure you’re being heard and understood by your target market. In fact, you’re twice as likely to be heard if you can personalize your ads to the pain points of your buyer personas.

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Customer Reviews: The Ultimate Guide

Your customer’s reviews are kind of a big deal. Believe it or not, they’re constantly shaping the way that your company is perceived both online and offline! According to BrightLocal, 84% of people trust online reviews as much as a personal recommendation, and 91% of customers are reading online reviews for local businesses. That’s a huge slice of your potential business pie. Like we said, customer reviews are a big deal.

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Your Ultimate Guide to SEO

What in the world is SEO (Search Engine Optimization) anyway? If you’re interested in learning more about SEO and the colossal power that it has on your online marketing, you’ve come to the right place. Over the years, our team of digital experts have curated a plethora of informational content on SEO. We’ve put it all together to create this ultimate guide. Hold on to your seat... we’re just getting started.

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What is Content Syndication and Why Should Your Company Use It?

Okay, so you’ve finally gotten the hang of blogging and have a pretty solid content strategy in place to publish content that you think your target audience will find valuable. But, did you know that you can take these efforts even further to generate even more visits to your site? It’s called content syndication.

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