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Look Back to Get Ahead - Our 12 Favorite 2017 Blog Posts

This has been a great year for us at StringCan, and we hope it has been for you and your business too! One of our favorite parts of closing out the year is seeing the success and growth we’ve helped our clients achieve, and that we’ve achieved too. We always love sharing what we’ve learned and our best advice with you, so you can reach your marketing and business goals. And our blog has certainly been active with these resources the past 12 months. 

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What Do Your Customers Really Think About Your Brand?

You love your brand. After all, you've spent years building the perfect products, culture, and employees that uniquely capture your brand's goals. However, it doesn’t just matter what you think. It’s crucial to know what your customers have to say about it. Let’s get to the bottom of this.

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4 Things To Do Before Your Marketing Department Goes On Vacation

Summer is coming... Now is the time when all the hard work your marketing team has done throughout the year rewards themselves with some much-deserved time off. There is nothing wrong with taking a vacation, in fact, American workers don't actually take enough time off when compared to global standards. However, marketing is an industry that lives and breathes moment to moment, so if your marketing department is going to be short-staffed, then proper precautions need to be taken beforehand. Here are four things you should do before anyone leaves for vacation so that your marketing isn’t left to melt in the heat:

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School’s Out, Marketing’s In

As a business that markets primarily to parents, you likely have the school calendars in your area memorized. And as we are nearing the end of May, most schools are finishing up and getting ready to close down for the summer. But just because school is out doesn’t mean it’s time to rest on your laurels. In fact, this is possibly the most opportune time to target parents and gain some new customers. Here’s how to make the most of this prime marketing season.

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How to Recruit a Stellar Staff

You can feel it, the wind in your hair, the sun on your face, and everything is going along just swimmingly. Here’s the plot twist - your top sales person’s spouse is relocating to the coast, your account manager is going back to college for their MBA, and you’re scrambling to dust off your old recruiting process to fill these gaps. The following advice may seem exhausting on the front end, but if your company commits to “always be recruiting” you would be prepared for these eventual gaps and keep the sailing nice and smooth.

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Avoid a Mid-Year Crisis, 4 Items to Keep You on Pace

It’s that time of year. The starry-eyed highs we all embraced at the start of the year have started to erode, largely replaced by glassy stares and stale goals. Maybe that’s a little theatrical, but if you’re like most of us, you know what I’m getting at. You feel like you’re not making the kind of traction you had hoped to, but aren’t sure you have the insight (or energy) to pinpoint why. You want to inspire confidence in your team and move toward impressive goals, but you’re struggling to even motivate yourself to check off the items on your to-do list.

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Not All Personas Are Right For You

As a digital marketing agency, we’ll be the first to tell you how valuable buyer personas are to your business. Actually, our favorite thing to hear from prospective clients is that the target audience for their product or service is “everyone.” We like hearing this because we enjoy doing the research and validating that every business has a unique niche, and with that comes a unique set of customers that are a perfect fit for your company’s efforts and marketing dollars.

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Worked Hard to Get New Customers? Now Keep Them

A lot of businesses, especially in recent years, have locked down a solid customer acquisition strategy. They know who they want as their customers, they know where to reach them, and they spend a lot of money doing just that. Customer acquisition is very important, and should definitely be a priority. As a busy business, often the focus immediately turns to how you’re going to get the next one. Don’t make this mistake!

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Balancing Work and Family: Yes, it’s Possible

In this day and age, everyone seems to be talking about a “work-life balance” and even companies are starting to support their employees in finding this mysterious balance. But, like with most things, the idea of a bustling career synced in harmony with a fulfilling family life is much easier said than done. Whether you’re a serial entrepreneur like me or someone just trying to put food on the table and make the wife happy every now and then, you know how hard a successful work-life balance can be and any prioritization too far in either direction can throw your attempts at balance into a tail spin.

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How Do I Hit the Ground Running With My New Location?

Congratulations, you've got your first couple locations up and running successfully! You're doing great too; your sales are booming and you've never been so busy in your life. You may even be considering opening more locations, but are you really ready to branch out, though? When opening a new location, there's a lot to consider. Here are some key points to make that launch successful:

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