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DIGITAL MARKETING BLOG 

 

 

 

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Developing Your Results-Driven Summer Camp Marketing Strategy

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do gymnastics - and so on. But summer is a special time because they finally get a brief period of time in which they can offer more in-depth instruction or a series of themed classes and have their students for a full week, rather than one or two days per week.

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How Facebook's News Feed Change Will Affect Your Business - And What You Can Do

Very recently, Mark Zuckerberg and his team revealed that Facebook’s newsfeed will be changing in some pretty major ways. He explained that the overarching new direction he was giving his product team was to shift away from focusing on helping users find relevant content to helping them have more meaningful social interactions.

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Savvy Social Media: 3 Ways to Get Focused

As a business owner, you’re constantly peppered with information about social media trends, emerging platforms, new advertising options… you get the idea. Everyone has an opinion about the number of channels you should keep active, the type(s) of content you should push out through each, and the overarching strategy that is going to yield you ROI for your efforts. We take a different approach here at StringCan…

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Getting Focused with Your Family-Centered Business

At StringCan Interactive, we take great pride in assisting family-centered businesses become as successful as they possibly can. If a company serves families with its products or services, we feel called to help them improve and grow. I launched this company in 2010 with the clear vision of delivering informative, direct communication, and strong strategy plans to clients in order for them to scale their companies steadily and successfully. And ever since, our mission has been to communicate with clients in the same manner that we prefer, as well... honestly, directly, and constructively so we can all bring our respective business dreams to life.

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Tips to Finish the Year Strong and Gain More Sales

When the end of the quarter or fiscal year is quickly approaching, it might seem like you can finally take a breath and maybe even coast to the finish line. But this is definitely not the time to rest on your laurels; in fact, this is the perfect time to capitalize on all of your most recent sales. It may seem counterintuitive, but the end of a quarter or fiscal year can actually be the most opportune time to aggressively attack your goals and finish strong!

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How to: Work-Life Balance and Staying Sane

For every working professional out there, finding the ideal work-life balance can be a daunting feat to consider, let alone achieve. While many companies are now embracing the idea and offering more time off, recreational perks, and wellness incentives to employees, there are still plenty of budget cuts happening in a competitive job market. These factors can make employees fearful about taking any time off to reboot and enjoy the people and hobbies in their lives that matter most to them.

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Is My Swim School Falling Behind?

In the twenty-first century digital age, marketing a brick-and-mortar service might seem difficult. After all, many people block online advertisements, tune out emails from businesses or worse mark as spam, and need to be highly incentivized to buy something that requires additional commitment on their part (like showing up to swim lessons). When you think about how to reach more parents with information about your swim school, it’s easy to feel yourself getting lost in the swirl of online marketing terminologies and practices. You might look around and see your competitors successfully handling certain marketing approaches, and wonder how you’re supposed to know how you match up.

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What Do Your Customers Really Think About Your Brand?

You love your brand. After all, you've spent years building the perfect products, culture, and employees that uniquely capture your brand's goals. However, it doesn’t just matter what you think. It’s crucial to know what your customers have to say about it. Let’s get to the bottom of this.

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How to Recruit a Stellar Staff

You can feel it, the wind in your hair, the sun on your face, and everything is going along just swimmingly. Here’s the plot twist - your top sales person’s spouse is relocating to the coast, your account manager is going back to college for their MBA, and you’re scrambling to dust off your old recruiting process to fill these gaps. The following advice may seem exhausting on the front end, but if your company commits to “always be recruiting” you would be prepared for these eventual gaps and keep the sailing nice and smooth.

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Avoid a Mid-Year Crisis, 4 Items to Keep You on Pace

It’s that time of year. The starry-eyed highs we all embraced at the start of the year have started to erode, largely replaced by glassy stares and stale goals. Maybe that’s a little theatrical, but if you’re like most of us, you know what I’m getting at. You feel like you’re not making the kind of traction you had hoped to, but aren’t sure you have the insight (or energy) to pinpoint why. You want to inspire confidence in your team and move toward impressive goals, but you’re struggling to even motivate yourself to check off the items on your to-do list.

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