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What is Content Syndication and Why Should Your Company Use It?

Okay, so you’ve finally gotten the hang of blogging and have a pretty solid content strategy in place to publish content that you think your target audience will find valuable. But, did you know that you can take these efforts even further to generate even more visits to your site? It’s called content syndication.

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Keep Your Blog Afloat, Tips to Getting Back on Track

If you're like many other businesses, you started out blogging on a fairly frequent basis and then started to fade as you began to find blogging to be too time consuming, or maybe you ran out of topics. Unfortunately, this makes your blog, and your business, look neglected. Even worse, readers who came to rely on you for information now have to find it somewhere else. This directly hurts your business by allowing it to fall from its former top-of-mind position to second place to a competitor.

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Broad Isn’t Best. How to Make Your Content More Niche

Content, content, content, that’s all everyone seems to be talking about these days, right? Well there’s good reason for it - content marketing is here to stay. The stats that support content marketing as a vertical are undeniable and it's no surprise that businesses in every industry, large and small have been turning to content marketing in swarms in the last few years.

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Don’t Let Your Facebook Page Get Lost in the Latest News Feed Shuffle

Facebook was built on the idea of fostering social connections, but over the years it has evolved to encompass nearly anything of interest, including news, business outreach, and events. In an effort to focus more on connecting people, Facebook is making changes to their news feed that places greater importance on stories from friends.  

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How Personas Help Inbound Marketing and Sales

When launching marketing and sales initiatives, it can be tough to know where to start, who to target, and what tactics to use. Marketing and sales teams are often running separate campaigns that aren’t well connected and send mixed messages to your potential customers rather than using a well-defined smarketing process. 

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Is Your Blog Successful? You May be Measuring the Wrong Metrics

During the dot-com bubble, businesses were scrambling to gain a place on the Internet under the banner of “everyone-needs-a-website”. Businesses often did not stop to think if – or why – they needed a website, they just knew that everyone kept telling them they had to have one if they wanted to be successful. And so, millions of businesses that had no concept of how to use a website to reach their customers, suddenly had websites. They didn’t know if digital would actually help their market, but hopped on the bandwagon regardless.

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Why You Need Personas for Your Content Marketing Strategy

Did your parents ever tell you not to name animals you weren’t going to keep? They probably said this because they didn’t want you getting too attached; it’s much harder to say goodbye to Buddy than to the random stray dog. The same effect occurs when you add buyer personas to your digital marketing efforts. Marketers will become much more invested in content creation and trying to wow their target audience when using personas. By identifying the demographics and psychographics to develop a persona, marketers are more attached to the data, stakeholders can visualize the direction of the content more easily, and customers can quickly and easily relate by aligning themselves with a persona.

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Creating a Long Term Company Blog: Questions You Need to Ask Yourself Before You Begin

A couple years ago, simply having a blog was a great way for businesses to communicate with their customers. But that’s not enough anymore. To really make an impact with your target audience and keep them coming back for more, it’s time to take your content creation to the next level. In order to create a long-term blog that keeps your audience interested and on their toes, here are some questions your content creators should be asking themselves first:

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Social Media Sinks Businesses: Can You Afford to Sink Time and Resources into Social Media?

Social media can be a great opportunity to promote your business and deliver engaging content to your target audience. But, it could also be the hole in the bottom of your business that is making your boat sink.

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Content Marketing Trends in 2016 You Can't Afford To Ignore

Like everything else online, content marketing continues to evolve. Every serious business needs to pay attention just to keep up. Here are a few big trends we don’t want you missing out on.

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