Is it no longer enough to capture political debates through traditional print and media? Last night, Thursday, September 6, 2012, Barack Obama dropped a tweet that would shatter the record on twitter about political speeches – 52,000 tweets PER MINUTE: “@BarackObama [10:14pm] “If you’re willing to stand with me, and vote for me, & organize with me, we will finish what we started”. Let’s go back in time to the 2008 election. The presidential debate brought in about 1.8 million tweets in 2008– a fraction compared to 2012. To put this into perspective, Twitter servers see that amount of tweets every 60 minutes. Facebook was obsolete in the way it is used today to leverage votes by candidates. It was merely a tool for college students to find the new cool bar in town. Today it is now the debate arena of over 950 million people who log on and actively post.