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Digital vs. Traditional Marketing: What's Better?

So your company is growing and you’re thinking about enlisting the help of a marketing agency to accelerate this growth. But there are endless types of marketing - and therefore agencies - and it can be hard to know which path to pursue. Do you go with a firm that specializes in traditional marketing, or one that has more expertise in digital marketing? And before deciding that, do you really know which type of marketing will serve your particular business and ideal personas best?

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Look Back to Get Ahead - Our 12 Favorite 2017 Blog Posts

This has been a great year for us at StringCan, and we hope it has been for you and your business too! One of our favorite parts of closing out the year is seeing the success and growth we’ve helped our clients achieve, and that we’ve achieved too. We always love sharing what we’ve learned and our best advice with you, so you can reach your marketing and business goals. And our blog has certainly been active with these resources the past 12 months. 

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How to Motivate Your "Millennial" Youngest Employees

Let’s address the elephant in the room before we get into what I’m about to share with you… I am 21 years old. And I am the youngest employee at StringCan Interactive. That little tidbit shouldn’t matter to anyone, but the fact remains that my age (and my peers’ ages) are often the topic of conversation among businesspeople. Our generation, the “millennials,” are often talked about in hushed tones, as if we’re some sort of confusing breed of human that no one has seen before. Luckily, not everyone feels this way – least of all, us millennials!

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From One Entrepreneur to Another: What Your Digital Marketing Strategy Needs

If I had to choose a few terms that describe the roles I’ve loved most in my career, I’d probably land on “serial entrepreneur” and “digital marketer.” In my businesses, it’s worked in my favor that I understand the entrepreneurial journey as well as the nuts and bolts of strategic marketing. But unless you run a marketing agency like I do, you might not have the luxury of simultaneously being a marketing professional.

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Savvy Social Media: 3 Ways to Get Focused

As a business owner, you’re constantly peppered with information about social media trends, emerging platforms, new advertising options… you get the idea. Everyone has an opinion about the number of channels you should keep active, the type(s) of content you should push out through each, and the overarching strategy that is going to yield you ROI for your efforts. We take a different approach here at StringCan…

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Customer Reviews: The Ultimate Guide

Your customer’s reviews are kind of a big deal. Believe it or not, they’re constantly shaping the way that your company is perceived both online and offline! According to BrightLocal, 84% of people trust online reviews as much as a personal recommendation, and 91% of customers are reading online reviews for local businesses. That’s a huge slice of your potential business pie. Like we said, customer reviews are a big deal.

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Your Ultimate Guide to SEO

What in the world is SEO (Search Engine Optimization) anyway? If you’re interested in learning more about SEO and the colossal power that it has on your online marketing, you’ve come to the right place. Over the years, our team of digital experts have curated a plethora of informational content on SEO. We’ve put it all together to create this ultimate guide. Hold on to your seat... we’re just getting started.

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Getting Focused with Your Family-Centered Business

At StringCan Interactive, we take great pride in assisting family-centered businesses become as successful as they possibly can. If a company serves families with its products or services, we feel called to help them improve and grow. I launched this company in 2010 with the clear vision of delivering informative, direct communication, and strong strategy plans to clients in order for them to scale their companies steadily and successfully. And ever since, our mission has been to communicate with clients in the same manner that we prefer, as well... honestly, directly, and constructively so we can all bring our respective business dreams to life.

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The Back to School Mindset: 5 Things You Can Learn to Improve Your Online Marketing

What's your online marketing mindset? If you're looking to improve your digital marketing and take advantage of this season’s opportunities, you must first adopt a back-to-school mindset. In this mindset, you're ready to learn and set goals, and you’re eager to perform better than ever before. Now that you’re in this mindset, check out 5 tips to improve your online marketing.

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What Do Your Customers Really Think About Your Brand?

You love your brand. After all, you've spent years building the perfect products, culture, and employees that uniquely capture your brand's goals. However, it doesn’t just matter what you think. It’s crucial to know what your customers have to say about it. Let’s get to the bottom of this.

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