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Developing Your Results-Driven Summer Camp Marketing Strategy

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do gymnastics - and so on. But summer is a special time because they finally get a brief period of time in which they can offer more in-depth instruction or a series of themed classes and have their students for a full week, rather than one or two days per week.

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Our Share-Worthy Insights from Digital Summit Phoenix 2018

Every year, Digital Summit comes to Phoenix for two days to feature important topics and discussions from digital marketing’s finest thought leaders. To stay on top of our digital marketing game, we sent two of our digital marketing experts to learn about digital marketing best practices, latest industry trends, and new digital strategy tactics. 

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The Trifecta: Our Top Digital Marketing Strategy Tips

If you're worried about spooking your budget (we couldn't resist the Halloween pun), as you round out 2017 and make your way into planning for 2018, these digital marketing tips will allow you to expand your reach even when you don't have the time or the budget to work with a digital marketing partner. By implementing these strategies, you'll increase your digital marketing ROI and watch your efforts achieve better results… This is where most people leave you hanging, hoping you’ll jump into boilerplate tips. These tips are ones we use for our company, and our clients, because they work! Below are our ultimate guides, platinum editions if you will, of our top 3 digital marketing strategies that you can implement with your current resources. 

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Everything You Need to Know About: Buyer Personas

Your buyer personas are practically your digital marketing strategy’s bread and butter and your bullseye all rolled into one. It only makes sense that “63% of marketers create content by buyer persona.” Personas do just that - they help you personalize your content, offerings, and messages to ensure you’re being heard and understood by your target market. In fact, you’re twice as likely to be heard if you can personalize your ads to the pain points of your buyer personas.

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Your Ultimate Guide to SEO

What in the world is SEO (Search Engine Optimization) anyway? If you’re interested in learning more about SEO and the colossal power that it has on your online marketing, you’ve come to the right place. Over the years, our team of digital experts have curated a plethora of informational content on SEO. We’ve put it all together to create this ultimate guide. Hold on to your seat... we’re just getting started.

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The Back to School Mindset: 5 Things You Can Learn to Improve Your Online Marketing

What's your online marketing mindset? If you're looking to improve your digital marketing and take advantage of this season’s opportunities, you must first adopt a back-to-school mindset. In this mindset, you're ready to learn and set goals, and you’re eager to perform better than ever before. Now that you’re in this mindset, check out 5 tips to improve your online marketing.

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Demographic Deciphering: How to Find the Giving Grandparents in the Summertime

Summer is officially in full swing! Beaches, backyard cookouts, and long-awaited vacations are scattered throughout the family calendar, but for many businesses, it doesn't have to signify an end to your marketing! Most companies spend much of their marketing efforts targeting parents, and while we agree that’s a smart marketing strategy, you may also be missing out on another critical demographic.

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Google Indexing: How Does It Work Anyway?

Recently, we discussed Domain Authority and how it impacts the overall visibility of your company’s presence online. Another element that’s used in the equation is indexing. Don’t freak out, we love geeking out and getting technical so we’ve got you covered!

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3 Tips to Increase Your Domain Authority

A common question that our clients ask us is, “Why isn’t my website being found on Google?” or “Why are all of my competitors showing up before me in search?” Thankfully, the answer isn’t to do a little Internet dance and burn some incense on days that end with “y,” or press A, B, X, X double jump… you get the idea. Below we share 3 tips to increase your Domain Authority, to show up in higher results on search engines.

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Smarter Marketing with Marketing Automation

Marketing automation - it’s one of those marketing buzzwords circling the web and board rooms. In fact, 70% of marketers say that converting leads is their top priority and marketing automation helps them achieve those goals, with 64% of marketers claiming they saw the benefits of using marketing automation within the first six months of implementation. So, what‘s the secret behind marketing automation and how is it beneficial for businesses? Read on to find out.

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