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What You Need to Know About Facebook’s Targeting Changes

Big changes have been impacting Facebook advertising and will leave a lot of advertisers left to rethink their targeting strategy. Following the Cambridge Analytica scandal, Facebook has separated from their third-party brokers or Partner Categories such as Acxiom, Epsilon, Experian, TransUnion, and Oracle.

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Google AdWords vs. Facebook Advertising to Generate Leads: What's the Difference?

"Google or Facebook? Which one should I use to make my marketing dollars go farther?” That’s one of the top questions we  hear when people ask us about online advertising. There’s pros and cons to both platforms, and each one offers something unique. We’ve outlined the good, the bad and the differences between the two.

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How Facebook's News Feed Change Will Affect Your Business - And What You Can Do

Very recently, Mark Zuckerberg and his team revealed that Facebook’s newsfeed will be changing in some pretty major ways. He explained that the overarching new direction he was giving his product team was to shift away from focusing on helping users find relevant content to helping them have more meaningful social interactions.

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What Every Parent Needs to Know About Facebook’s Messenger Kids App

Looking to stir up a heated controversy? Put the words “children” and “technology” in the same sentence. Just ask Facebook. Last Monday, the social media behemoth launched its first application, Messenger Kids, that was made just for kids between the ages of six and 12 – and was met with an array of criticism, accolades and everything in between.

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4 Steps to Successfully Use Facebook Geo-Targeting

You’re scrolling through Facebook and you wonder, how do I see ads for businesses near me? How do they know? If you’re in New York, it wouldn’t make sense to receive advertisements for stores and restaurants in Phoenix, and vice versa. Location-specific targeting on Facebook is due to a marketing tactic known as geo-targeting. Geo-targeting allows you to target potential customers in a specific area based on country, region, or city. Facebook has always been a great platform for advertising, but its targeting functionalities are elevated to the next level by allowing businesses to display their ads exactly where people are. Kinda creepy right? Not if you’re a marketer or a business! It’s great!

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Better Late than Never, Facebook #Hashtags

By now, all of you have seen the “#” symbol followed by keywords, phrases, and usually sarcasm. This week Facebook launched hashtags to their platform, but the real wonder is, what took them so long?

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Social Media Optimization for Business :: Presented at Local First Arizona event

I was honored to speak to 50 business owners of Local First Arizona about how best to leverage social media for their businesses. StringCan is a member of Local First AZ and strongly recommends you check them out to support local Arizona businesses.

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Facebook Upgrades On-Site Search By Leveraging Open Graph Network

By now, we have all started to see the power of Facebook’s Open Graph take shape in the online community both on and off of Facebook. By enhancing digital experiences with social and personalized information, Facebook has helped shape the direction for the web’s future. Today’s announcement from Facebook was yet another large stride for the social media mecca by revealing plans to integrate it’s Open Graph network into the on-site search field for what is being called Facebook’s Graph Search.

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The Social Media Storm: Hurricane Sandy

As some of you may know from reading my introductory blog a few months back, I just moved to Scottsdale from Rockland, NY, a county 10 miles north of Manhattan in the Lower Hudson River Valley. And as I’m sure all of you know, the northeast was hit extremely hard by the monstrosity of a storm fitting for a time around Halloween, Hurricane Sandy. I have around 30-40 family members that live in the same area and it has been hard to contact them since the storm has passed, but social media has saved me, along with millions of others and maybe even yourself, from some worry.

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Foursquare's Election App vs Google's Election Tool

With the 2012 Election drawing near, social media is where users are going to discuss last minute topics, learn about any updates and see what their peers' views are. So some social media platforms are making adjustments and creating new features that bring attention to themselves during this election process. Foursquare seems to lead the pack with the best app. Facebook is the obvious leader when it comes to interaction with others, being the page that everyone goes to discuss topics after every debate or news conference, to the point where it can get old. But they’re lacking a helpful app about statistics for each state, important information to consider for your state when you vote and where your voting locations are. Thanks to Foursquare and Google, social media is encouraging people to vote and making it easier.

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