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An Agile Startup Needs An Agile Minimum Viable Strategy

Unfortunately when it comes to entrepreneurs and startups, there are so many places to invest your time it's difficult to know where to best spend your energy. Entrepreneurs typically shy away from strategy because they believe it's time intensive and expensive. However, creating a minimum and lean strategy is possible and is in the best interest of the organization's growth and sustainability.

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Welcome Our New Digital Marketing Intern, Renee Coulombe!

One of our favorite things about being close to some of the nation's top Universities is the opportunity we have to bring in interns and expose them to the world of digital marketing and strategy. At the start of our Spring Internship Program we are excited to introduce you to one of the superstars we found, Renee Coulombe. As a student at Arizona State University, we are excited to have Renee join our team this semester.

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New Year’s Resolutions from our Fellow “Best Places to Work” Award Winners

As you may have seen from our previous blog post, we were named a "Best Place to Work" for the second consecutive year by the Phoenix Business Journal. Last year we were ranked No. 5 on the list; this year we were No. 2. We were very excited to win this award, but it also made us wonder, out of all the companies in Arizona, why were we in the top five?

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What Makes a Company a Great Place to Work? 4 Things to Look For

I have experienced a wide array of work environments, ranging from awesome to awful. These experiences have taught me that the type of work environment I’m in directly impacts both my personal and professional life. When looking for a company to work for, it’s not all about salary and vacation time anymore. People want to know about the culture, the opportunities for upward mobility, and the education and training made available to employees. People want to know which companies are the best places to work and what makes them great.

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Why Does Customer Loyalty Matter?

There are so many opinions about what companies should do to be most successful; these range from implementing the best sales practices to launching traditional marketing blasts. Wiping away unnecessary complexity and simplifying success can be one of the hardest things for a company to do. However, there is a simple way to gauge success in your organization. What if all it took was asking one simple question? Fred Reicheld, Net Promoter Score (NPS) founder, recently taught me how.

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8 Sure Fire Ways To Make Your Company Go From Good To Great by Jim Collins

I realize that I'm late to the party, but last month I read Jim Collin’s book, Good to Great, about companies who made the shift from good to great and their 'comparison companies' who did not. At first I was skeptical that this was just another book analyzing companies and it would be very dry and the findings would be well, obvious. However, this book was very helpful in understanding what makes a great company and how the other companies who were in the same industry and had similar opportunities failed in comparison.

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4 Lessons Learned From Taylor Swift Vs. Spotify

Everybody seems to have an opinion about Taylor Swift’s recent and abrupt decision to pull her music catalog from Spotify--one of the main players in the music streaming industry. While some wish to discuss the fate of the streaming industry, there are some great marketing lessons to be learned amid the excitement of Swift’s latest record and her decision to abandon a new and developing channel in her industry.

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Snapchat Enters the Advertising World

Image by Amisha Sharma via NYULocal

Advertisements are entering every form of social media these days. Intruding the user experience and becoming a nuisance for users to shift through. It started with Facebook, and now Snapchat will too be adding advertisements and money transactions into their app service.
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Keep Your Creative Juices Flowing!

As a graphic designer, the demand to be constantly creative can be really draining at times. Luckily, I found some ways that keep me on top of my game and in the zone. Hopefully they will do the same for you!

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Welcome StringCan's New Digital Strategy Intern - Danielle Andrew

One of our favorite things here at StringCan Interactive is to get to better know the amazing people that take part in our StringCan Interactive Digital Marketing Program. As a member of our Fall 2014 Internship Program, Danielle Andrew has been a great asset to our team, and we are excited for you to get to know her better!

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