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Looking for Franchisees? Borrow from B2B Marketing Best Practices

When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising is not easy, and finding someone who wants to be an entrepreneur and open the doors of a new location is not always a walk in the park. If you’re struggling to find the right people to oversee your next branch, the answer could lie in a new marketing approach.

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Why Family is the Heart of Our Business

Ask us what we are at StringCan Interactive, and you might hear “digital marketing agency.” While that label sounds generic, we’re far from run-of-the-mill. As an entrepreneur with a deep passion for marketing, it was always really important to me to spend time on work that really matters. And as such, we’ve carved a niche for ourselves at StringCan with family-focused businesses. This has become not only our bread and butter, but also our heart. And I’m about to tell you why.

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5 Signs that Your Multi-Location Fitness Company is Ready for Franchising

As the proud owner of a fitness company, you know more than anyone that the same workout routine day in and day out will get you good results for a while, and then eventually you’ll hit a plateau. The same works for business, running with the same strategy and business model can lead you on the path to success for years, but innovation and taking some risks to become bigger and  better is what will truly take you to the next level.

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Why Franchises Need A Clear Online Marketing Strategy

When it comes to digital marketing, franchises are in a tricky spot. Each location is unique and needs to be optimized for identifiers that set them apart from other franchises, using data such as location information, yet still adhering to corporate guidelines and regulations.

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Localization: The Secret Sauce to Online Franchise Marketing

Whether you are a fast food lover or not, you should be familiar with the fact that a lot of restaurants have a “secret sauce” that differentiates themselves and leaves their customers coming back for more. Transferring that concept over to the franchise world, what is the “secret sauce,” or digital marketing tactic that gives franchises a competitive edge with the local competition? As a business franchise in your community, it is essential for you to optimize your website so your local customers can easily find your business.

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