Maybe you have a strong social media strategy in place and have used it as a tool to capture more leads. Or maybe you’ve been beating the drum about social media to the rest of your executive team, only to be told you can’t get the resources you need to effectively manage and improve your digital presence. Either way, you might be thinking there’s more untapped opportunity in the social landscape. Can you really use social media for business growth? Is it possible that pursuing this the right way could actually increase revenue?