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Looking for Franchisees? Borrow from B2B Marketing Best Practices

When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising is not easy, and finding someone who wants to be an entrepreneur and open the doors of a new location is not always a walk in the park. If you’re struggling to find the right people to oversee your next branch, the answer could lie in a new marketing approach.

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Be Thankful for a Full Sales Pipeline with These 5 Steps

You might be grateful for a lot of things that your company is doing well – camaraderie around the office might be at an all-time high, positivity could be on an upswing and you might be really happy with how your business is staffed. But still, few things can be more stressful than an empty pipeline. If you’re feeling the squeeze of a lack of impending sales, don’t despair. Here are five steps you can take today to get that pipeline humming and your joy meter rising.

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Smarter Marketing with Marketing Automation

Marketing automation - it’s one of those marketing buzzwords circling the web and board rooms. In fact, 70% of marketers say that converting leads is their top priority and marketing automation helps them achieve those goals, with 64% of marketers claiming they saw the benefits of using marketing automation within the first six months of implementation. So, what‘s the secret behind marketing automation and how is it beneficial for businesses? Read on to find out.

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One Pool is Full, the Other is Running Dry; Is It My Marketing Campaign?

You have a solid business model. Three out of your five locations are right on target, but the remaining two are underperforming. Why, and what can you do to address their barely above-water performance? Many business owners place the blame on location, competition or audience, but these potential issues are not always the cause of a location’s inability to live up to its true potential. There are often other factors at work and methods to determining the underlying causes. Knowing where the trouble lies can ensure a successful turnaround. Here are some tips on how to get to the bottom of this issue:

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Is Your Marketing Strategy Delivering Results?

Digital marketing is constantly changing and evolving. Every quarter someone is insisting that one marketing technology is dead and the next best thing is on the horizon. For anyone who's trying to grow their business online, it's far too easy to get distracted by shiny objects and lose focus on what really matters.

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ROI Analysis and Planning for Next Year

Measuring marketing ROI can be a confusing and often frustrating process, especially for inbound marketing agencies whose strategies and tactics are not as tangible and easy-to-see. As 2016 comes to a close and it’s time to set goals for 2017, it’s essential to measure your marketing ROI to hone in on your new targets and goals before the new year. ROI performance is graded by achieving sales goals, and you’ll need reliable metrics for every marketing tactic or effort to see how they support your sales goals.

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The Insider Scoop on INBOUND 2016 Conference

Last week was the annual INBOUND 2016 Conference that is put on every year by HubSpot. With 19,000 attendees spanning 92 countries, 240 speakers, and almost 300 breakout sessions, our heads are spinning with information - and no not just from the election. If you weren’t able to attend the inbound marketing conference, or want to relive every moment, read our insights below from the unique perspectives from our founder and CEO, Jay Feitlinger, our strategist and head of marketing, Alix Parker, and our content strategist, James Grant.

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StringCan Interactive Earns Distinction as a Gold HubSpot Certified Agency Partner

StringCan Interactive, digital marketing agency for multi-location businesses, today announces it has joined the elite list of HubSpot’s Certified Agency Partners. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services and support. StringCan is one of only 240 agencies globally to be recognized as “gold” level. This exclusive honor means that the company has achieved significant success for its clients through using HubSpot in combination with other digital marketing initiatives. All StringCan employees are inbound certified and many employees have additional HubSpot certifications. This deep understanding of HubSpot has helped StringCan gain traction with inbound marketing for clients and itself.

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HubSpot’s 2016 State of Inbound Report: 3 Reasons Why Your Company Needs to Embrace Inbound Sales

HubSpot’s 2016  State of Inbound Report:  3 Reasons Why Your Company Needs to Embrace Inbound Sales

The State of the Union address usually takes place annually in January. This is the opportunity for the President of the United States to lay out their achievements and goals for the country before Congress. HubSpot does something similar every year. Around this time, they release the State of Inbound, which represents the results of inbound strategies within the marketing community. It provides insights on the health of inbound and the direction it's headed. If we pretend for a second that HubSpot is the President of the United States, think of StringCan as a cabinet member.

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