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Customer Reviews: The Ultimate Guide

Your customer’s reviews are kind of a big deal. Believe it or not, they’re constantly shaping the way that your company is perceived both online and offline! According to BrightLocal, 84% of people trust online reviews as much as a personal recommendation, and 91% of customers are reading online reviews for local businesses. That’s a huge slice of your potential business pie. Like we said, customer reviews are a big deal.

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4 Steps to Successfully Use Facebook Geo-Targeting

You’re scrolling through Facebook and you wonder, how do I see ads for businesses near me? How do they know? If you’re in New York, it wouldn’t make sense to receive advertisements for stores and restaurants in Phoenix, and vice versa. Location-specific targeting on Facebook is due to a marketing tactic known as geo-targeting. Geo-targeting allows you to target potential customers in a specific area based on country, region, or city. Facebook has always been a great platform for advertising, but its targeting functionalities are elevated to the next level by allowing businesses to display their ads exactly where people are. Kinda creepy right? Not if you’re a marketer or a business! It’s great!

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Why Digital Locations Are Essential For Brick And Mortar Businesses: Who Are You?

“Who are you? Where are you? I drove by your store but didn't have time to stop in. What do you sell? Do you offer shipping? Is it free?”

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Cut the Noise Podcast 002 – Discovering your ideal audience online

In this month’s Cut the Noise podcast, the StringCan team discusses the importance of understanding your ideal audience online and using the knowledge to increase your ROI. What we discussed in this episode:

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Facebook Upgrades On-Site Search By Leveraging Open Graph Network

By now, we have all started to see the power of Facebook’s Open Graph take shape in the online community both on and off of Facebook. By enhancing digital experiences with social and personalized information, Facebook has helped shape the direction for the web’s future. Today’s announcement from Facebook was yet another large stride for the social media mecca by revealing plans to integrate it’s Open Graph network into the on-site search field for what is being called Facebook’s Graph Search.

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The Perks of Google Places for Small Businesses

Raise your hand if you use Google to find the location of a business! Who doesn’t? It’s quick and easy and provides you with an endless list of businesses around your location that either include the one you’re looking for or others that are similar. Now put yourself in the shoes of someone that owns a small local business, and if this is you, take a listen; there’s only so much you could do with the SEO and advertisements, right? What are your other options?

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Optimizing Your Business For Search - Get Found and Get Known!

Is your business being heard? We understand that being found within the endless sea of businesses online can be a big challenge. So, we have put together a list of best practices for optimizing your website and social pages for better search results. Be found for the phrases your audience is searching for with these tips and tricks.

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The Yellow Pages Go Green – Turn in the old Yellow Pages and upgrade to social review sites.

When you receive a new phone book, I bet you automatically discard the old one in the recyclable trash. Next time before you routinely throw out that old phone book, consider this, “When was the last time I actually used this thing?” For most people, me included, the answer may be never. Personally, the newly delivered phone book never makes it past my front door and go straight into the trash. Thinking about this drove me to ask, “What does this five pound paper weight have to offer me that I can’t get from using the Internet? Seems to me, phone books have become a remnant of the past, a leftover dinosaur from another era.

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How to Connect Smart with other Businesses and Business Professionals through LinkedIn

Over 500 million people go to share their stories on Facebook, but if you are one of the 80 million business professionals LinkedIn is the place to go for networking, job opportunities and connecting. But what does that really mean for you and your business? How can you fully leverage LinkedIn to achieve optimal results from the time you invest and connecting with the right people? Those questions and others will be answered in this StringCan Interactive post. LinkedIn was founded in 2003, and just over seven years later is being used in more than 200 countries. As a service that is growing by one new member nearly every second there is a very big opportunity to connect with others; however, far too many users do not make the most of their connections and the many features on LinkedIn, such as Company Pages, finding and locating employees, LinkedIn Answers, or LinkedIn Advertising.

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Start testing Location Based Services and Focus on Influencers


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