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What You Need to Know About Facebook’s Targeting Changes

Big changes have been impacting Facebook advertising and will leave a lot of advertisers left to rethink their targeting strategy. Following the Cambridge Analytica scandal, Facebook has separated from their third-party brokers or Partner Categories such as Acxiom, Epsilon, Experian, TransUnion, and Oracle.

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Developing Your Results-Driven Summer Camp Marketing Strategy

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do gymnastics - and so on. But summer is a special time because they finally get a brief period of time in which they can offer more in-depth instruction or a series of themed classes and have their students for a full week, rather than one or two days per week.

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Paid Media Consulting: How to Measure ROI

One question that we as a digital marketing agency hear a lot is “how do I measure the ROI of X marketing tactic?” And while we could write a novel of all the various ways to measure different digital marketing tactics and how they are impacting your business, let’s delve deeper into one facet that’s pretty familiar to most - paid media.

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One Pool is Full, the Other is Running Dry; Is It My Marketing Campaign?

You have a solid business model. Three out of your five locations are right on target, but the remaining two are underperforming. Why, and what can you do to address their barely above-water performance? Many business owners place the blame on location, competition or audience, but these potential issues are not always the cause of a location’s inability to live up to its true potential. There are often other factors at work and methods to determining the underlying causes. Knowing where the trouble lies can ensure a successful turnaround. Here are some tips on how to get to the bottom of this issue:

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ROI Analysis and Planning for Next Year

Measuring marketing ROI can be a confusing and often frustrating process, especially for inbound marketing agencies whose strategies and tactics are not as tangible and easy-to-see. As 2016 comes to a close and it’s time to set goals for 2017, it’s essential to measure your marketing ROI to hone in on your new targets and goals before the new year. ROI performance is graded by achieving sales goals, and you’ll need reliable metrics for every marketing tactic or effort to see how they support your sales goals.

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An Agile Startup Needs An Agile Minimum Viable Strategy

Unfortunately when it comes to entrepreneurs and startups, there are so many places to invest your time it's difficult to know where to best spend your energy. Entrepreneurs typically shy away from strategy because they believe it's time intensive and expensive. However, creating a minimum and lean strategy is possible and is in the best interest of the organization's growth and sustainability.

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