Oh, ROI. How many times have you been in a meeting, excitedly sharing your ideas for your company’s next campaign - just to hear your CEO say, “what’s the return on marketing investment here?” This is a very important metric to track, but can be difficult to determine how to track it correctly. Measuring ROI is not always a cut and dried process. It can take many forms, vary in accuracy and be a bit of a pain to figure out. But, it is nonetheless a crucial part of every smart and strategic marketing department.