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DIGITAL MARKETING BLOG 

 

 

 

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The Most Amazing Smartphone Apps and Mobile Features

There’s no denying that smartphone apps have changed the way we live our day-to-day lives. The amazing features in the palm of our hand are often taken for granted. With every passing download, these features become engrained into our daily routine and are expected to be a way to, simplify complicated issues or increase value/enjoyment of our interactions with the world.

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Facebook Unveils Big Changes To Mobile App(s) and Desktop Experience

These days it seems like just as soon as we’ve gotten comfortable with the most recent changes to Facebook’s platform they end up rolling out a new update. As a bunch of tech geeks we just can’t get enough of that, but that’s not always the case with the 1 billion+ Facebook users out there. That being said, Facebook and Instagram (their recent buyout in Sep 2012) remain the top two mobile apps out there according to a recent study from Mobidia. The below graph shows mobile app usage from March 2013 with the average smartphone users spending around 450 minutes per month on the Facebook app and 300 on Instagram. Facebook’s mobile app has a loyal following – the stats don’t lie!

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The Importance Of A Mobile Web Strategy Beyond Mobile Apps

There is no longer any denying the importance of mobile presence for businesses big and small. By 2012 20% of all searches are expected to come from mobile and it is important that your business have a strong presence in this new market to ensure you are being found by your potential customers. There are many effective ways to have your business noticed through the ever-expanding mobile market, but the biggest buzz these days is definitely about creating apps. While this hype definitely holds merit in the marketing industry as proven by countless examples from companies in all fields, in actuality mobile apps may not be right for every business, particularly B2B.

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Amazing Smartphone Applications: 7 Free Cool Apps For Android and iPhone

 

Image by Sanan Rasheed
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Square - Mobile Credit Card Payments Without Limits

What Is Square?

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Google Groups Makes Connecting and Communicating Easy

Today I am taking a closer look at the new Google Groups and dissect some of the recent evolutions of this great free service. Google Groups is a very helpful tool for any business or organization that allows for easy-to-manage discussions online or through email. You can use Google Groups to find groups based on your interests, or to set up a company page for internal or external business communications.

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Top Smartphone Business Apps

 

Image via Fox News
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