We share the highlights so you don't have to worry about missing anything.
The Annual Coachella Valley Music and Arts Festival has come a long way since its humble beginnings in 1999. Growing from a modest two day festival with 25,000 attendees to a two weekend long, three day arts and music festival with 80,000+ people, Coachella has certainly put its name on the map. Bringing in musicians and fans from around the world, there is no denying that Coachella has found the right mix to excite and draw in an audience. While Coachella may be just a fun time in the California sun to some, it's success provides many lessons for musicians and marketers alike.