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The Trifecta: Our Top Digital Marketing Strategy Tips

If you're worried about spooking your budget (we couldn't resist the Halloween pun), as you round out 2017 and make your way into planning for 2018, these digital marketing tips will allow you to expand your reach even when you don't have the time or the budget to work with a digital marketing partner. By implementing these strategies, you'll increase your digital marketing ROI and watch your efforts achieve better results… This is where most people leave you hanging, hoping you’ll jump into boilerplate tips. These tips are ones we use for our company, and our clients, because they work! Below are our ultimate guides, platinum editions if you will, of our top 3 digital marketing strategies that you can implement with your current resources. 

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Everything You Need to Know About: Buyer Personas

Your buyer personas are practically your digital marketing strategy’s bread and butter and your bullseye all rolled into one. It only makes sense that “63% of marketers create content by buyer persona.” Personas do just that - they help you personalize your content, offerings, and messages to ensure you’re being heard and understood by your target market. In fact, you’re twice as likely to be heard if you can personalize your ads to the pain points of your buyer personas.

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Not All Personas Are Right For You

As a digital marketing agency, we’ll be the first to tell you how valuable buyer personas are to your business. Actually, our favorite thing to hear from prospective clients is that the target audience for their product or service is “everyone.” We like hearing this because we enjoy doing the research and validating that every business has a unique niche, and with that comes a unique set of customers that are a perfect fit for your company’s efforts and marketing dollars.

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How Do I Verify the Buyer Personas for My Swim School?

Hey swim schools, do you really know your target audience? You’re probably thinking the obvious answer; families whose kids need swim lessons, of course! But, if you’re really looking to fill your pools with more kids and waiting rooms with more parents, then we have to dive a bit deeper than that, and we do this by creating buyer personas. Buyer personas are the semi-fictional representation of your ideal customers. They are created to narrow down your marketing focus so that your resources, money, time, and effort are spent on the people who are going to benefit your business the most.

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Don’t Make This Mistake When Creating Your Buyer Personas

Today’s best performing businesses know exactly who their target customers are and how to effectively market to them to generate revenue. The secret to this equation is buyer personas, and whether your company has been using buyer personas in your digital marketing strategy for years or you’ve never even considered them before, it’s always a good idea to do some research and brainstorming to narrow your focus on the customers who will positively impact your business the most.

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4 Things I Love About Buyer Personas

In this day and age, there is hardly a new destination that we don’t plug into our mobile or car GPS to help guide us there. Printing out directions or using an actual map are the analog equivalent to finding your way around. Think of buyer personas as the GPS to your digital marketing efforts and focus. They guide every turn you make, leading you closer to your end goal, and your digital marketing strategy is far more effective with them. In fact, a study by HubSpot found that using marketing personas made websites 2-5 times more effective and easier to use than websites that didn’t. That’s the difference between making a wrong turn on your way to your destination or arriving there in record time.

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How Personas Help Inbound Marketing and Sales

When launching marketing and sales initiatives, it can be tough to know where to start, who to target, and what tactics to use. Marketing and sales teams are often running separate campaigns that aren’t well connected and send mixed messages to your potential customers rather than using a well-defined smarketing process. 

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Why You Need Personas for Your Content Marketing Strategy

Did your parents ever tell you not to name animals you weren’t going to keep? They probably said this because they didn’t want you getting too attached; it’s much harder to say goodbye to Buddy than to the random stray dog. The same effect occurs when you add buyer personas to your digital marketing efforts. Marketers will become much more invested in content creation and trying to wow their target audience when using personas. By identifying the demographics and psychographics to develop a persona, marketers are more attached to the data, stakeholders can visualize the direction of the content more easily, and customers can quickly and easily relate by aligning themselves with a persona.

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Why Your HubSpot Marketing Efforts Will Fail Without Personas

With the increasing need for effective digital marketing over the last few years or so, marketers have been throwing around this familiar term “personas”. The most innovative universities even have their professors introducing this term in their classes to business and marketing students. But what does it mean and why do we need them?

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Validated Personas are The Key to Getting the Most out of Your Marketing Automation Software

Can you imagine buying a beautiful new Ferrari and having no gas for it? It would be a shame if a pretty car like that just sat there on your driveway even though it might impress your neighbors. Unfortunately, there are millions of shiny objects in the world of digital marketing and without a solid plan these tools will not perform. One of our favorite marketing automation tools is Hubspot, and the gas needed to make it work well is validated personas.

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