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3 Reasons Negative Reviews Can Be Even More Important Than Positive Ones

Did you know that 90 percent of consumers read online reviews before visiting a business? And that 86 percent of people hesitate to do business with a company if it has negative online reviews?

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Why Reviews Matter

Sep 10

Why Reviews Matter

Back when online review sites started to become popular, they only applied to a few industries (like restaurants and hospitality). But fast-forward to today, and it seems no business is safe from the digital grasp of review sites, including health clubs, doctors’ offices, beauty salons, contractors and much, much more. This has really changed the way that consumers select companies to patronize - and as such, it should also change the way those same companies manage their online reputation.

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