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DIGITAL MARKETING BLOG 

 

 

 

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Is Your Health Club Struggling in its Google Search Engine Ranking?

Which of the following statements do you agree with?

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The Trifecta: Our Top Digital Marketing Strategy Tips

If you're worried about spooking your budget (we couldn't resist the Halloween pun), as you round out 2017 and make your way into planning for 2018, these digital marketing tips will allow you to expand your reach even when you don't have the time or the budget to work with a digital marketing partner. By implementing these strategies, you'll increase your digital marketing ROI and watch your efforts achieve better results… This is where most people leave you hanging, hoping you’ll jump into boilerplate tips. These tips are ones we use for our company, and our clients, because they work! Below are our ultimate guides, platinum editions if you will, of our top 3 digital marketing strategies that you can implement with your current resources. 

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Your Ultimate Guide to SEO

What in the world is SEO (Search Engine Optimization) anyway? If you’re interested in learning more about SEO and the colossal power that it has on your online marketing, you’ve come to the right place. Over the years, our team of digital experts have curated a plethora of informational content on SEO. We’ve put it all together to create this ultimate guide. Hold on to your seat... we’re just getting started.

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Google Indexing: How Does It Work Anyway?

Recently, we discussed Domain Authority and how it impacts the overall visibility of your company’s presence online. Another element that’s used in the equation is indexing. Don’t freak out, we love geeking out and getting technical so we’ve got you covered!

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3 Tips to Increase Your Domain Authority

A common question that our clients ask us is, “Why isn’t my website being found on Google?” or “Why are all of my competitors showing up before me in search?” Thankfully, the answer isn’t to do a little Internet dance and burn some incense on days that end with “y,” or press A, B, X, X double jump… you get the idea. Below we share 3 tips to increase your Domain Authority, to show up in higher results on search engines.

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4 SEO Stats You Should Be Paying Attention to Right Now

Digital marketers often get asked “which medium will get me the best ROI?” Although the answer to this question involves many factors like business needs, marketing budget, industry, and target audience, to find the most effective channel to stimulate growth for your business, SEO is truly one of the most promising. SEO is constantly evolving and although it can be difficult, and at times frustrating, to stay on top of the new updates from Google and other search engines, the results of having an SEO strategy and investing in SEO are undeniable. Regardless of what any online gurus are saying about SEO, these numbers don't lie.

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The 10 Step SEO Checklist

Learn how to optimize your content to get found by your audience

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Voice Search and Its Impact On Businesses

We all know Siri, that voice that comes from our iPhones that we either hate and turn off in our settings, or ask her to get us from point A to point B. Siri is just one example of the explosive growth of voice search technologies launched within the last decade along with others, such as Google Now and Cortana, which are changing search engine optimization (SEO) and end-user experience in completely unexpected ways. The old rules of SEO, and how the user interacts with search engines, is being redefined by this new technology.

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Where Do Ad Blockers And Native Advertising Find A Happy Medium?

The ongoing battle between native advertising and adblock software is a war, but not the end of the world, or even the Internet. It is a technological arms race between advertisers and those seeking to surf the web without ever encountering commercial messages.

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Don't Damage Your Search Rankings By Not Optimizing Your Website For Local Search

Remember the Disney film Cars and the town of Radiator Springs? In the movie, Radiator Springs was a little town that was thriving off of all the traffic passing by on Route 66. Unfortunately, once Route 66 was decommissioned, Radiator Springs was left in the shadows and forgotten. Roads across America are always changing and so is Google's algorithm, but you don’t want to end up like Radiator Springs, lost and forgotten, so you have to keep up with the changes.

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